Boden, the much-loved British fashion brand, has announced a sizzling summer promotion exclusively for its customers—perfect for refreshing your little one’s wardrobe!
✨ “Mini-Styles, maxi-süß!” ✨
From 10 June (2:30 CET) to 21 June (23:59 CET), enjoy this irresistible deal: When you buy 3 or more full-price childrenswear items under €30, you’ll get one item FREE!
This limited-time promotion is Boden’s way of making high-quality children’s clothing even more accessible. Whether parents are shopping for summer adventures, holiday wardrobes, or simply updating daily outfits, the offer makes it easier to do so without compromising on style or quality. Additionally, the brand’s 20 percent discount on the Childrenswear BAU collection will remain active, applying to all other full-price childrenswear items.
Here are four standout items from Boden’s current collection that qualify for the offer and showcase the brand’s commitment to comfort, detail, and thoughtful design.
Double Cloth Frill Sleeve Top in Kingfisher Blue Embroidered
Price: 40 euros
Sizes: 2 to 12 years
Material: 100% cotton
The Double Cloth Frill Sleeve Top is a summer essential with character. Made from lightweight double-cloth cotton, it combines softness with structure, making it perfect for warm days. The Kingfisher Blue shade is vibrant, and the embroidered floral details across the chest add a handcrafted finish.
Frill sleeves give the top a playful silhouette, and a keyhole button fastening at the back ensures easy dressing. It pairs well with denim, shorts, or Boden’s own matching embroidered shorts.
Ideal for everyday wear or special occasions, and priced just under the 30-euro mark, it fits neatly into the Buy 3, Get 1 Free offer.
Willa Shirred Jersey Dress in Vintage Blue Ice Cream Stripe
Price: 40 euros
Sizes: 2 to 14 years
Material: 100% cotton jersey
The Willa Shirred Jersey Dress brings summer fun to life with its nostalgic ice cream print set against classic blue and white stripes. From rocket pops to cherries on top, the design is joyful and bright.
The shirred bodice offers a comfortable fit, while frill straps and a gently gathered skirt create a feminine, breezy silhouette. Crafted in soft jersey cotton, the fabric is breathable and gentle on the skin.
This dress is machine washable and versatile enough for beach days, birthday parties, or relaxed weekends. At 29 euros, it’s an excellent choice within the promotion.
Frill Sleeve Pom Top in White
Price: 22 euros
Sizes: 2 to 14 years
Material: 100% cotton
A fresh twist on a wardrobe staple, the Frill Sleeve Pom Top stands out with its crisp white fabric and rainbow pom-pom detailing along the sleeves. It’s fun without being over-the-top and works with nearly any bottom piece.
The light cotton fabric makes it perfect for hot summer days, while the gathered waist and frill sleeves give it a soft, relaxed shape. A simple back button helps with easy wear.
At just 18 euros, this top is a budget-friendly option to round out a multi-item purchase during the promotion.
Ali Pom Trim Jersey Dress in Fandango Pink
Price: 36 euros
Sizes: 2 to 14 years
Material: 100% cotton jersey
The Ali Pom Trim Jersey Dress is bold, cheerful, and built for movement. Its vivid Fandango Pink colour makes a statement, while the pom-braid trim on the sleeves and neckline adds an artisanal detail.
The dress features a drop waist and tiered skirt for extra movement and twirl potential. Made from a soft, stretchy jersey, it’s ideal for active kids who want comfort without sacrificing style.
Machine washable and priced at 27 euros, it’s a practical yet eye-catching pick for any summer wardrobe and fully eligible for the current offer.
A Promotion Tailored for Families
Boden’s Buy 3, Get 1 Free promotion reflects what today’s families value most: affordability, quality, and versatility. Each of the four highlighted items falls below the 30-euro limit and combines everyday functionality with charming details children love.
At the same time, the 20 percent discount on other full-price Childrenswear BAU items means parents can extend their savings even further when shopping for larger sizes or additional seasonal essentials.
With styles this popular and sizes limited, the best selections are likely to sell out before the promotion ends on 21 June 2025 at 23:59 CET.
For families seeking a smart way to dress their children in well-made, beautifully designed clothing, this promotion offers a rare opportunity to combine value with fashion-forward choices that are built to last.
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