Recently, the gambling industry has been actively developing: new land-based establishments and online casinos are opening, where you can play for conditional chips or for real money.
Of course, such organizations need a constant influx of new players, and it is also important to have regular customers who can be attracted with account replenishment bonuses, gifts, promotions, and special offers. It is no secret that the most effective is multifaceted marketing, when all possible methods are used to achieve the goal: as many people as possible should know about the company, and they should be interested in your proposals and involved. It is known that the purpose of marketing is to identify and satisfy customer needs, so your company must do everything to ensure that the visitor is pleased with the service.
There are two types of marketing: digital marketing (DM) and traditional marketing (TM). In modern times, gambling is being transferred to the Internet and it may seem that DM is the only necessary method of increasing popularity, but it is not so: TM is still relevant and does not give up its positions. Your goal is to create a balanced strategy that will be effective over a long distance. In this report, we talk about what types of TM are still used, we also tell you about casino affiliate programs and affiliate networks through which you can find affiliates, increase traffic and raise company revenues.
Marketing Development
The term marketing has been used since the middle of the last century. At that time there was no Internet, so the company’s advertising was distributed in the press: newspapers, magazines, bulletin boards, billboards, flyers, signs and so on. When radio became popular, there were many advertisements in audio format. Later, television began to develop, and commercials appeared where one or another brand was mentioned. Marketing began to develop and became a mass phenomenon, turning into one of the industries. Each company tried to make itself known by using all possible types and forms of advertising. Due to the development of technology, new opportunities for brand advertising have appeared. Most people in developed countries have smartphones that allow them to read the news, exchange messages, watch videos; surfing the Internet, you come across ads, banners, calls to buy and other marketing components.
Large companies invest a lot of money in TM and DM (you can see the details on Statista), it’s true, but medium-sized businesses also have opportunities: if you choose the right marketing strategy, you can promote your brand, avoiding big expenses. The competition is growing, so you will have to put a lot of effort into achieving financial growth of the company. If we talk about the casino industry, traditional forms of marketing are still used to attract new players and keep regular ones. There are still people who read the newspaper, receive paper presses and letters, watch television shows, and listen to radio programs.
Casino Affiliate Marketing
The casino affiliate program (AP) is one of the most popular digital marketing strategies, as it allows you to increase your customer base daily using the authority and influence of famous people. Most often, bloggers join the AP, who advise their subscribers to a gambling establishment and offer to go to the site using a referral link. New customers receive a bonus, and the blogger obtains a commission for each participant brought in. There are different types of AP: sometimes it requires a visitor to make a first deposit (FTP), and sometimes it is enough for him to register on the site. Of course, the blogger’s activity must be somehow related to the games, because if you talk about lawn care near the house or tell how to do exercises with dumbbells, then you are unlikely to be able to attract people to the casino.
Briefly about RevenueLab
If you want to create an AP for your casino and find affiliates, then your best bet is to join one of the partner networks such as RevenueLab. This network is result-oriented, if you join it, you will be able to optimize ROI, as RL uses advanced technologies and has been bringing together affiliates and advertisers from the iGaming industry. To get started, you need to log in to the platform, create a brand account, and provide brief information about your company. After your application is reviewed, an RL specialist will contact you, after which the account will be activated. Next, you can select one of the APs and get access to traffic sources.
Marketing Budget
Your marketing strategy will determine the distribution of the marketing budget. It is important that the funds are used as efficiently as possible. To achieve this, you need a balance: part of the funds is allocated for standard digital advertising, part for affiliate marketing, and part for traditional advertising outside the Internet. For instance, sports betting is often advertised on sports TV channels during international competitions. Such advertising is very expensive, but the probability that people who are passionate about sports will want to place a bet is quite high. We can summarize as follows. All components of marketing are important: email newsletters, social media posts, brand mentions in podcasts and streams, banners on websites and much more. In order for a brand to become recognizable, it is necessary to use integrated marketing, that is, to combine traditional and digital advertising. Cooperation with affiliate networks will help you to raise ROI and get more traffic with minimal budget expenses. The affiliate program aggregator will save you time and help you find the best deal today. On LinkedIn, you can get to know about the best casino marketing strategies.
