The blending of NFTs and fashion are inevitable. People buy NFTs because they want original artwork, and no one makes more beautiful originals than the fashion industry. Creators like Dolce & Gabbana have been creating priceless works of art for years. Now, these designers are going into the digital realm. Here’s how you can get involved.

NFTs Explained

Nonfungible tokens are like cryptocurrency in that you don’t own a physical asset. What you own instead is the authenticated original piece of digital artwork. For example, one father took a picture of his young daughter making a snarky look at the camera. It turned into a meme and became wildly popular. That same father recently sold the original photo for a hefty price.

Thanks to blockchain technology people are able to authenticate where a photo or other piece of digital art came from, and some people are willing to pay big money to own that original.

Fashion designers such as Dolce & Gabbana, who have a team of brilliant artists, see the potential of NFTs and are branching out into the Metaverse to create both digital designs as well as physical tokens of ownership.

Living in the Metaverse

With the advent of 5G and the Internet of Things, people will spend more and more time in the virtual world. In the near future, you’ll be represented by an avatar, and you’ll want to dress your digital persona in the best clothes. That’s where NFTs can be valuable for the fashion world and you.

Having an Image Rather Than Physical Clothes

In the current world of selfies and social media, it’s more important for some people to portray an image rather than have a closet full of physical clothes. These people will go to high-priced boutiques and try on expensive, designer clothing. They’ll take a selfie and then return the clothes. They don’t buy anything because they’d rather have the image than the actual clothes.

The fashion world knows this and is finding a way for these people, and you as well, to own original digital versions of the designer’s most artistic designs.

New Way of Proving Ownership

In today’s physical world, owning a pair of Dolce & Gabbana signature heels is proof that you wear only the best. In the digital world, blockchain technology will prove you own the original through NFTs.

How You Can Get in on the Game

If you’re ready to delve into the world of NFTs and fashion, here are some ways you can get in on the game.

Virtual Sneakers

RTFKT is a company that makes virtual sneakers and memes as well as other digital collectibles. The company teamed up with the artist FEWOCiOUS to make digital and corresponding physical sneakers. Buyers got the physical shoes as well as the accompanying NFT. The shoes were a huge hit, and Nike recently bought NTFKT.

It’s a safe bet that more digital sneakers are coming. Keep an eye on the sneaker company as there will be more digital sneakers on the way.

Virtual Shopping

Dolce & Gabbana has teamed up with Jujutsu Kaisen, a popular anime series, to create anime fashion. The collection is available in boutiques in Japan. The designers are also creating a virtual shopping line.

Collezione Genesi

Dolce & Gabbana also created the Collezione Genesi, a nine-piece set of original handmade museum-quality clothing with accompanying NFTs. Those who bought the pieces and the NFTs also got access to other Dolce & Gabbana events.

The Gucci Garden Experience

The Gucci Garden is a museum dedicated to the designer showing off many of their iconic designs. Now the designer is teaming up with Roblox to create a virtual Gucci Garden where visitors can explore different rooms and experience different Gucci campaigns.

Universe

Selfridges of London is also getting in on the virtual game by creating an exhibition called Universe. Working with fashion designer Paco Rabanne, the designer has created a digital store where the works of artist Victor Vasarely appear throughout the digital store. As they explore, visitors can collect NFTs.

Whether you’ve delved into it yet or not, the digital world is coming, and it promises to open up a wide range of experiences. Expect to own a digital wardrobe as well as a physical one in the future. You’ll find them with Dolce & Gabbana.