Vienna based Art Schultheiss has made history in the art world by launching the world’s first virtual Ebru (traditional Turkish marbling art) exhibition. Renowned for her oil painting exhibitions across Europe and Turkiye, artist Irem Schultheiss also known as İrem Özüpak in Turkiye now brings centuries-old Ebru art into the digital age through an innovative virtual exhibition format.
A One-Click Journey to a Gallery in Vienna
Accessible via ArtSchultheiss.com, the exhibition offers visitors a fully immersive 360 degree virtual tour experience. From anywhere in the world, visitors can step inside the Vienna gallery space, explore the exhibition room by room, and examine Ebru artworks up close. By clicking on individual pieces, viewers can access detailed information and the story behind each work.
The atmosphere, lighting, and curatorial layout of the physical gallery have been meticulously translated into the digital environment, creating a realistic experience that closely mirrors an in-person visit. More than a passive viewing, the exhibition invites visitors on an interactive, navigable, and discoverable artistic journey.
Traditional Art Meets Digital Experience
Ebru art, passed down for centuries from master to apprentice, is presented for the first time in a fully virtual and globally accessible format. Visitors can closely observe the layered colors and intricate patterns of each piece while experiencing the spatial and conceptual context of the exhibition itself.
This approach stands as a strong example of how traditional art forms can be represented on digital platforms in a way that is both innovative and respectful, preserving their essence while expanding their reach.
Who Is Irem Schultheiss?
Irem Schultheiss is an artist shaped by the intersection of two cultures, born to a Turkish father and an Austrian mother. Known in Türkiye as İrem Özüpak, she has held numerous oil painting and Ebru exhibitions not only across Türkiye and Europe but also in various regions including North Africa.
Her exhibitions in countries such as Morocco, where traditional art and contemporary aesthetics coexist powerfully, are among the most significant milestones reinforcing her international and cross-cultural artistic approach.
Blending traditional techniques with contemporary modes of expression, Schultheiss is particularly noted for her innovative interpretation of Ebru art, pushing it beyond its classical boundaries. By uniting the ancient artistic heritage of the East with the modern aesthetic language of the West, her works present cultural diversity through a universal visual narrative.
With the world’s first virtual Ebru art exhibition, Schultheiss assumes a pioneering role not only in the history of Ebru art but also in the evolving field of digital exhibition practices.
What Is Art Schultheiss?
Based in Vienna, Art Schultheiss is an art initiative dedicated to bringing contemporary and traditional art productions together across both physical and digital platforms. Through exhibition organization, curatorial projects, and innovative digital exhibition formats, it aims to increase the accessibility of art and reach international audiences beyond the limitations of physical space.
A Powerful Collaboration
This groundbreaking exhibition was realized through the collaboration of Art Schultheiss and 360 Tour Pro. By combining 360 Tour Pro’s advanced virtual tour infrastructure with Art Schultheiss’s curatorial vision, Ebru art has been made visible in the digital world on an unprecedented scale and depth.
Opening from Vienna to the world, this exhibition represents a significant milestone both for the global promotion of Ebru art and for the future of digital exhibitions. Art is no longer confined to walls—it now exists as an explorable experience beyond the screen.
