If you haven’t heard already, Amy Sturgis is standing out as a prominent figure in the public relations landscape, particularly within the realm of global communications.
Her leadership as CEO and founder of ASC Global showcases a deep understanding of strategic communication, a keen ability to navigate complex international markets, and a commitment to building strong brand reputations.
Sturgis’ journey into the world of public relations likely began with a combination of inherent communication skills, a passion for storytelling, expert strategy skills, and a desire to connect with diverse audiences.
As the founder and CEO of ASC Global, a prominent UK-based consumer PR agency renowned for its innovative approach, she is well-versed in the fashion world. Sturgis is a trailblazing PR leader renowned for her strategic, results-driven approach to brand storytelling. With a quality over quantity approach, she always makes a measurable impact.
In fact, Sturgis has built a reputation for crafting high-impact campaigns that don’t just spark conversations, but create a lasting influence in competitive markets. She has worked on campaigns that helped dress Beyonce, Kylie Jenner, Suki Waterhouse and events from Coachella to the British Fashion Awards to Paris Fashion Week and beyond.
“My approach goes far beyond the traditional press tactics,” said Sturgis. “My strategies are rooted in authenticity, innovation and precision, ensuring every campaign makes a statement and drives results.”
ASC Worldwide has rapidly arisen as a leader in fashion PR. Over the past three years, the organization has collected recognition for its remarkable administrations and has amassed an amazing list of clients, including regarded brands like Place of Radiant, REFY, Paige Denim, TRIANGL and Cou Cou Intimates. With a steady obligation to greatness, ASC Global has cemented its position as a main expert in brand portrayal, setting the norm for imaginative and effective PR techniques.
Her leadership at ASC Global has established the PR agency as a top choice for high-end brands looking for lasting impact, not just temporary publicity. Sturgis’ strategy goes beyond traditional press releases, turning them into powerful narratives that enhance brand reputation and contribute to tangible business advancement. Among the notable brands in her portfolio include Cou Cou Intimates, The New Arrivals, Kin Euphorics, and various other innovative companies that are reshaping their respective sectors.
Her PR “Secret Sauce” includes an intricate approach. It first starts with “Storytelling with Purpose” where Sturgis transforms press releases into powerful brand narratives. She crafts emotionally engaging stories that go beyond basic announcements, ensuring content connects deeply with the right audience and leaves a lasting impression.
Sturgis then works on “Precision & Selective Targeting.” As Sturgis explains: “Quality coverage isn’t about mass outreach—it’s about impact. Amy prioritizes strategic partnerships with top-tier media, influencers, and thought leaders, securing placements in the platforms that truly matter and drive influence.”
She also strives to create cultural moments with newsworthy moments that redefine the cultural landscape. “I work to turn brand milestones into newsworthy, culturally relevant moments; whether it’s a product launch, major collaboration, or anniversary, I always work to uncover the angles that demand attention and inspire press coverage,” said Sturgis.
Her role as a public relations leader ventures beyond developing and executing communication strategies, as it’s much more than just managing media relations. Sturgis crafts compelling narratives, creates culture, and fosters relationships to benefit her clientele. She is an expert at collaborations and recently worked with onefinestay to unveil a luxury pop up showroom concept in West Hollywood.
The public relations landscape is constantly evolving, with digital media playing an increasingly important role. Sturgis’s work at ASC Global leverages digital channels, including harnessing social media power, connecting with audiences, and staying on top of trends.
Under Amy’s leadership, press releases combine storytelling with substance. By mixing in key performance metrics, testimonials, and insightful data, she ensures content remains both captivating and credible.
She also goes beyond one-off campaigns to nurture long-term relationships with media and influencers, turning initial coverage into deeper features, profiles, and collaborations that continue to establish brand equity.
As Sturgis notes, 2025 will continue to see the PR industry change at a rapid pace. “Coverage doesn’t stop with publication,” she said. “Earned media is proof of brand visibility and influence.”
For more information, visit ASC Global on Instagram @asc.global.
Photo of Amy Sturgis by Jermaine Binns.
