A successful makeup artist is a relevant makeup artist. With so many different beauty trends and skilled makeup artists out there, how are you supposed to stand out in your career? Thankfully, there are a few approaches that can knock your makeup game out of the park. The first step is to understand just what it means to be a relevant and refined makeup artist.
Continue Your Formal Education
One of the best ways to stay relevant is to stay educated on makeup trends, strategies, products, and regulations. Your education doesn’t end as soon as you get your cosmetology license or degree. You’re going to want to keep adapting by obtaining new knowledge wherever you can. Conferences, networking, and research can help keep you educated. You’ll also want to receive formal classroom training regularly; it’s likely required to renew your license, depending on where you’re located.
Ohio
If you’re a makeup artist in Ohio, you’re going to have to stay educated every two years when you renew your license. Ohio cosmetology continuing education doesn’t take very long, but it’s valuable to remain relevant—not to mention legally required. At a minimum, you’ll need four hours per renewal.
Florida
Florida is one of the most popular states in which makeup artists reside. With such a saturated market, artists here will need to be very competitive. At a minimum, renewing a cosmetology license requires ten hours of classroom education per two years.
Texas
Just like Ohio’s requirements, Texas makeup artists require a minimum of four hours of classroom education when they renew their cosmetology license. Education isn’t just important for renewal; you’re going to want to be the most up-to-date with your knowledge to keep at the top of your game.
Stay on Top of New Trends
Beauty trends aren’t always taught or learned in formal classroom settings. In addition to learning technical knowledge in the classroom, you’re going to want to keep an eye on what is trending in the makeup world. Perfecting your eyeliner wings can help you provide classic, timeless looks, but not knowing fresh trends may make you blend in too well in a sea of competition. Keep an eye out on social media for what other artists are including in their work. Attend makeup events and competitions to know what is trending in the industry. You can stay relevant this way.
Learn New Techniques
As a makeup artist, you should always be learning and honing your craft. Expand your skill set to adapt to and learn new techniques whenever possible. If there is an easier way to achieve a certain look, put it in your knowledge bank! Stay open-minded and learn new styles and techniques from your professional friendships, makeup events, social media, and more. The more techniques you know, the better you will be at staying relevant.
Form Professional Friendships
The beauty world is a social one. You won’t learn new things by being a loner. Your personal style and brand should be your own, of course, but without professional relationships, you won’t go as far. Make friends in the industry. Connect with other artists or relevant industry professionals like fashion designers. You may learn some valuable skills from your professional friendships.
Create a Brand or Style
The most memorable makeup artists have their style or flair that defines them. It can be tricky to establish this at first, but the more you learn about yourself, your clients, and the beauty industry, the more you can find the right groove. You should think outside the box and discover what look or style calls to you the most. You don’t want to put restraints on yourself, but having a personal style can set you apart from the rest.
Promote Inclusivity
If you limit who you accept as a client, you may not be able to see the most success. You’re going to want to be able to create intriguing makeup looks for all races, genders, styles, and ethnicities. You should familiarize yourself with different cultures, lifestyles, and backgrounds to create looks that speak for many other types of clients, not just a select few. The more inclusive you are, the more clients you’ll draw in. After all, makeup is for everyone!
Hone Soft Skills
Makeup is a business like any other. If you’re good at makeup but have poor business skills, you won’t be able to go far in the beauty world. You’re going to want to flesh out the soft skills needed for a successful makeup journey. Time management, communication, adaptability, interpersonal relationships, and budgeting are all important soft skills you’ll want to have as a makeup artist.
Conclusion
There isn’t a wrong way to do makeup, but there are mistakes you can make as a businessperson. Make sure you respect your clients, stay educated, and keep your skills sharp to see the most success. You’re going to want to make sure you’re always familiar with both new and old trends so you can give each client the style they’re looking for. Don’t be afraid to put your spin on things.
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