Long gone are the days of glossy fashion magazine photo shoots to sell a brand to consumers. Today, influencer marketing is dominating the fashion industry, with the market size valued at $12.8 billion in 2026, according to Grand View Research, which forecasts it will be worth $39.7 billion by 2030.
So it makes sense why the fashion editors and writers no longer sit front row at Paris Fashion Week, as the influencers who sell the fashion brands through their content on Instagram, YouTube and Tiktok, are in high demand. Being an influencer is no longer just a hobby for aspiring models, it’s a full-time job generating income for fashion through endorsements and brand deals for influencers. They’re taking the main stage in how beauty, fashion and accessories are consumed and shopped for, especially for the Gen Z audience.
Spanish-born digital strategist and creator Biel Valldosera would know. As a business school graduate who studied in Spain, Denmark and the US, it came as a surprise to many of his colleagues that he turned the camera on himself and became a content creator and digital strategist. But it clearly made sense, in today’s mobile-driven world.
“Studying business taught me how companies operate, how to think strategically, analyze opportunities, and make decisions based on long-term growth,” Valldosera explains. “The marketing leadership I learned in business school helped me build my personal brand. Having a strong business foundation has allowed me to stand out from the competition by pairing quality photos and video content with a clear strategic mindset.” It’s one of the reasons why he has been able to grow his audience to over 300,000 followers across TikTok and Instagram in less than two years and attract business proposals from leading fashion and luxury brands.
Redefining style out of San Francisco, a city traditionally known for functional tech scene attire, rather than tailored suiting, Valldosera identified an untouched market niche. While the local creative ecosystem predominantly leans into software and venture capital, he recognized that professionals still seek confidence, craftsmanship, and elevated personal presentation.
“San Francisco has never been known as a global fashion capital in the same way that New York, Paris, or Milan are,” Valldosera notes. “It’s a city driven by technology, entrepreneurship, and innovation. I think that’s exactly why classic menswear has been such an interesting niche to build here. There simply aren’t many creators producing high-quality content around tailoring and timeless elegance at scale. That allowed me to develop a distinctive voice that honors craftsmanship while serving an audience that wasn’t being reached locally.”
By introducing high-end tailoring to an ecosystem dominated by casual wear, Valldosera has cultivated a diverse client and follower base ranging from young professionals to tech executives.
Valldosera’s background in international business with analytics allows him to approach creator partnerships with a focus on measurable commercial returns. Rather than treating campaigns as superficial endorsements, he structures digital content around consumer education; explaining fit, fabric quality, and versatility.
A prime example of this analytical methodology is his recurring work with Dutch menswear label, Suitsupply. Founded in Amsterdam in 2000, Suitsupply has scaled into an affordable luxury powerhouse exceeding $1 billion in global sales, offering premium Italian-milled garments and half-canvas construction.
Valldosera has collaborated with Suitsupply several times over the last year, and it’s a prime example of what happens when a brand’s identity genuinely aligns with a creator’s personal brand. “Instead of simply showcasing products, my strategy is to educate my audience,” he says. “I create content that explains how to style different suits for various occasions, how to build a timeless wardrobe, and why investing in quality pieces changes the way you dress. That educational approach creates higher engagement and stronger purchasing intent. It builds trust and communicates authenticity.”
One of his Suitsupply campaigns generated over $25,000 in directly attributable revenue—excluding additional untracked affiliate purchases—while generating millions of impressions across platforms.
Valldosera’s cross-platform reach now commands significant authority across global audiences. On Instagram, his content generates over 10 million monthly views up to 45,000 likes per post. On TikTok, individual videos have surpassed 5.5 million views, while his YouTube channel features deep-dive style guides filmed across 12 international cities.
Represented by Sun Talent Agency, a premier management firm handling creator partnerships for major global enterprises, Valldosera’s portfolio spans legacy luxury labels and contemporary market leaders, including J.Crew, Suitsupply, The Nines Paris, Longines, Ralph Lauren Fragrances, Hugo Boss, Todd Snyder, Banana Republic, and Levi’s.
“My role goes far beyond simply promoting a product,” Valldosera says. “Brands work with me because they want to reach an audience that’s genuinely interested in classic menswear, quality craftsmanship, and timeless style, in a time of fast fashion. I aim to create high-quality content, consistently, that brands can repurpose across their own marketing channels as paid advertising while introducing their products to thousands of people who trust my recommendations.”
This multi-faceted execution allows legacy houses to bridge the generational gap, introducing classic tailoring to Gen Z and millennial consumers without diluting brand prestige.
The broader shift toward formalwear among younger demographics is driven by a desire for individuality in a fast-fashion world. Valldosera focuses heavily on lowering the barrier to entry for tailoring, making classic menswear feel approachable rather than intimidating.
“I’ve helped my audience by educating them on classic menswear while giving them the confidence to wear it day to day,” Valldosera explains. “Whether it’s explaining how a suit should fit, what to ask a tailor, or how to combine different pieces, my goal is to simplify fashion so people can make better decisions. On YouTube, I explain the reasoning behind an outfit so viewers don’t just copy a look—they understand it.”
This educational focus has sparked a strong community response, with followers frequently reaching out to share how his advice helped them adopt tailored clothing, blazers, and loafers into their daily routines. Drawing on his early background as a personal stylist, Valldosera views wardrobe building as a tool for personal empowerment.
What began as a personal creative outlet eventually grew into a full-time career powered by consistent execution and data-driven client acquisition. Today, Valldosera’s operations encompass brand partnerships, digital marketing strategy and high-end video production.
“Over time, my first brand partnerships evolved into long-term collaborations with leading luxury labels, they grew as my follower numbers did,” he said. “What I’m most proud of is that I never had to change who I was to make it a career; I built my business by staying authentic and creating real value for my community.”
His broader mission focuses on inspiring young professionals to use personal presentation as a tool for career and personal advancement.
“Fashion is simply the platform I use, but the message goes deeper than clothing,” Valldosera notes. “I encourage people to express their personality, invest in themselves, and stop making decisions based on the fear of being judged. Confidence, discipline, and authenticity never go out of style. Learning to present yourself with intention positively influences your confidence and the opportunities that come your way.”
As digital strategy and marketing continues to evolve, Valldosera offers clear guidance for heritage brands looking to navigate creator-led commerce and social video strategies.
“My biggest advice for any business is to build a strong personal brand,” Valldosera advises. “People connect with people far more than they connect with logos. When you tell your story and build a genuine community around your values, everything else—from customer acquisition to long-term loyalty—becomes much easier.”
When selecting creators for major campaigns, he cautions brands against evaluating talent purely by follower metrics.
“When hiring creators, look beyond follower counts,” Valldosera emphasizes. “The most valuable creators are those who have built real credibility and genuinely align with your brand’s values. A creator with 30,000 highly engaged followers can often generate more commercial impact than someone with a million followers if their community truly trusts them. The best partnerships happen when there’s a natural fit, because digital audiences immediately recognize authenticity.”
Follow Biel Valldosera on Instagram @bielvalldo.
Words Nadja Sayej
