
In today’s digital landscape, e-commerce is a crucial element of the retail world. However, a purely transactional experience can often feel sterile and impersonal. This is where creative designers like Maria Quevedo step in, breathing life and character into the online shopping experience.
Quevedo’s design work transforms websites and applications from functional platforms into engaging and memorable environments that resonate with customers on a deeper level. Designers like Quevedo have an impact on businesses, thanks to her talent with visual storytelling.
Her design philosophy prioritizes a seamless blend of aesthetics and functionality, as Quevedo understands that a visually appealing website is not just about pretty colors and images; it’s about creating a space where customers feel comfortable, informed, and empowered to make purchasing decisions. This process involves careful consideration of layout, typography, color palettes, and imagery. A well-structured website with intuitive navigation allows customers to easily find what they need, reducing frustration and increasing the likelihood of a successful purchase.

Quevedo’s approach is deeply rooted in user-centered design principles. This involves conducting thorough user research to understand customer needs, behaviors, and expectations. By analyzing user data, she identifies pain points in the existing design and develops solutions that address these issues.
In fact, Quevedo’s work exemplifies the power of thoughtful UX/UI design in shaping our interactions with technology. By focusing on empathy, user research, and intuitive design, she creates products that are not only functional but also deeply satisfying for users. Her approach emphasizes the importance of understanding the human element, ensuring that technology serves humanity, not the other way around. Quevedo’s legacy lies not only in the specific designs she creates but in setting a precedent for designers who strive to create technology that truly enhances the human experience
Her design helps influence how we shop online. “My approach to influencing customer interactions is deeply rooted in human-centered design principles,” said Quevedo. “When designing user interfaces, I focus on creating experiences that feel both natural and engaging.”
Quevedo’s principles are not just relevant for today’s digital landscape but also for the future. As technology continues to evolve, the importance of creating intuitive, accessible, and empathetic experiences will only grow. Her approach serves as a powerful model for designers looking to create products that not only meet functional needs but also connect with the human spirit.
“I’m particularly passionate about the details that make interfaces both functional and memorable,” she said. “I implement clear visual hierarchies and intuitive navigation patterns, but I also look for opportunities to add creative touches that make the experience unique.
What really drives my work is anticipating user needs and potential pain points. I constantly ask “what if?” questions during the design process, which helps prevent user frustration and dropouts.”

As she explains: “This attention to detail extends to everything from color psychology to micro-interactions. And while we prioritize functionality, we never sacrifice the opportunity to create moments of joy and surprise for users.”
Quevedo designed the Shopify website for pop star Andrea Bejar, a folk singer from Mexico who has an Instagram following of over 200,000 followers and has been written about in the Wall Street Journal and Billboard magazine. The website is clean and easy to navigate, but brings in the whimsical elements of a folk artist with floral symbols and a warm, earthy palette.
“I worked closely with Andrea on her official site, focusing on her specific goals: merchandise sales, fan communication, and showcasing her new songs and releases,” said Quevedo. “I made the site engaging by incorporating her beautiful photography and Super 8 video footage.”
Quevedo’s website for Bejar was the pop singer’s first website, and it has driven excellent results—people have engaged with it and purchased merchandise from international locations. The user experience is smooth, with all achievable tasks easily found in the menu for both desktop and mobile versions.
What made the website successful was how Quevedo interpreted Bejar’s own whimsical style into the Shopify site. “Incorporating her artistic style was crucial as the website serves as an extension of her personal brand,” said Quevedo. “We chose colors that complemented her existing photography and video content, including a deep maroon that reflects the dark hues of the bromelias in her grandmother’s house.”
Quevedo used small details like using a dead flower emoji as the favicon. “Being from Latin America myself, I connected deeply with her aesthetic vision,” she said. “Throughout the project, I immersed myself in her music and videos to ensure the website would authentically represent her artistry.”

It isn’t just in the entertainment world where Quevedo shines, she has also worked with UNICEF (the United Nations International Children’s Emergency Fund) for their RapidPro 10 year anniversary, which had a global impact. For UNICEF’s RapidPro 10-year anniversary, she led a brand refresh of their open-source platform that helps organizations build SMS-based applications for delivering health information and emergency responses to remote communities.
“The refresh aimed to showcase RapidPro’s evolution into a sophisticated global platform,” notes Quevedo, who redesigned the visual identity and created an anniversary microsite with interactive features to highlight RapidPro’s presence and achievements. In fact, the project concluded with a digital celebration attended by UNICEF executives, who showcased the new logo on a commemorative cake. The redesigned website continues to demonstrate RapidPro’s impact in humanitarian communication.”
This is just one example of how Quevedo’s work has an almost hands on feel to it, even though it’s digital. She is a master at making things feel light and accessible. “I center my design decisions on creating intuitive, user-friendly experiences,” she said. “I carefully incorporate subtle visual cues that naturally guide users through their journey. Having extensively studied digital accessibility standards, I implement best practices to ensure my designs are inclusive and enjoyable for everyone.”
Quevedo’s own design style is marked with intelligence and a creative edge. She maintains whitespace, selects clear typefaces, and uses high-contrast color combinations that work well for users with various visual needs.
As part of her path of success, what inspires Quevedo the most is nature. “Various sources inspire my creative work, but nature’s patterns and the serenity of outdoor spaces deeply influence my design aesthetic,” she said. “My parents’ work ethic and commitment have shaped my professional approach. The practice of yoga has taught me valuable lessons about embracing process over destination and accepting failure as part of growth.”
Photo of Andrea Bejar by Marcello (Bello) Peschiera. Other images courtesy of Maria Quevedo.