Norwegian-born, London-based pop disruptor IVY is breaking boundaries and shedding expectations with her boldest transformation to date. Officially launching her “Blonde Era”, IVY unveils “Let My Hair Down,” a sultry, high-gloss single that signals a fearless creative reset and sets the tone for a new era of raw, magnetic energy, with the music video premiering today on 1883.
“This era is about trusting my instincts—creatively, emotionally, and physically,” IVY shares with 1883. “I’m not overthinking it. I’m letting it be loud, sexy, and unapologetic.” This release marks a striking departure from her earlier work under the moniker bby ivy, now reimagined with a sound and style that are more daring, sensual, and unapologetically her own. “Let My Hair Down” is the first taste of what’s to come, an intoxicating slow-burn built for late nights and dance floors, laced with moody production, slick basslines, and a liberated vocal performance that channels both seduction and strength.
The video is a visual manifesto of that ethos: drenched in metallics, nostalgia, and underground club attitude. Directed with a dreamlike edge and styled to capture a modern Y2K fantasy, the visual plays like a cinematic reawakening, complete with low-rise silhouettes, flash photography aesthetics, and a femme-fatale energy that refuses to be contained.
IVY’s Blonde Era is not just a vibe: it’s a statement. It follows a career already filled with impressive milestones: she’s toured with global names like Conor Maynard, headlined sold-out shows, and earned over 330K followers on Instagram. Her single Losing Sleep, featured on Love Island UK, skyrocketed to #2 on Shazam UK, amassing millions of views and streams worldwide. The song’s video received multiple awards for its standout storytelling and visuals, cementing IVY’s position not only as a pop artist but a full-spectrum visual curator.
Recent collaborations with top EDM acts like Tungevaag further highlight her chameleon-like versatility, seamlessly shifting from intimate pop ballads to high-energy club bangers — all while maintaining a cohesive voice that’s distinctly her own.
“Let My Hair Down” is out now.
