Today, luxury lifestyle brand, Rossario George turns a page in its story. Eight years after its founding, the Seattle-born luxury house is stepping into a new era with a refreshed RossarioGeorge.com—an immersive digital space where fashion, couture, beauty, and lifestyle converge. For founder and creative director Tony Vincente, it’s more than a refresh. It’s about expanding what luxury can look like in 2025 and beyond.
Eight Years of Building a World
From its first shimmering “Honey” pieces to the feather-tipped gowns of Uccello Couture, Rossario George has always been fearless in its approach to design. The brand is not just about clothing—it’s about crafting a universe. Over the years, that universe has been celebrated everywhere from Graziato Elle Milan to Harper’s Bazaar, while recently winning the Stellar Business Award for Best Luxury Lifestyle Brand (Global).
Now, with a website built to mirror that ambition, Rossario George is ready to invite the world into a fully realized vision.
For the first time, Rossario George introduces a full ready-to-wear collection—clothes designed for the lives people are actually living: fast, global, and endlessly transitional. Anchored in three core shades—Osso, a sculptural ivory; Cabernet, a deep burgundy; and Blu Oceano, a striking maritime blue—the collection blends polish with movement. It’s about garments that empower individuality whether worn in the office, on the street, or at a gala halfway around the world.
While ready-to-wear makes its debut, couture continues to thrive. Enter the Prugna gowns, cut in rich plum tones that bring drama and architecture together. They’re gowns that don’t just walk into a room—they command it. October’s LA Fashion Week will showcase these pieces alongside signature Rossario George looks, followed by an invitation-only celebration in Seattle, underscoring the brand’s growing international presence.
Rossario George’s expansion also steps deeper into beauty with the release of the Prugna Eyeshadow Palette. Featuring nine luxurious shades that echo the depth and drama of the couture gowns, the palette blends velvety plums, molten metallics, and soft neutrals for looks that transition seamlessly from day to night. Like the brand’s fashion, the palette is cruelty-free and designed to empower self-expression with every brushstroke. It’s the beauty extension fans have been waiting for—proof that Rossario George is just as at home on a vanity as it is on a runway.
The refresh also introduces Home & Luxury, a curated selection of interior pieces designed with the same bold aesthetic that defines the brand’s fashion. Think honeycomb patterns reimagined as décor, sculptural accents, and items that turn living spaces into extensions of personal style.
For Vincente, this refresh isn’t just a business move. It’s a statement of intent.
“Rossario George has always been about transformation,” he says. “This refresh is about inviting more people into that journey—whether through a gown, a handbag, or a palette of color that inspires how you see yourself. Luxury should touch every part of life.”
With a refreshed website, a debut ready-to-wear line, couture that continues to push boundaries, a beauty palette inspired by its most dramatic gowns, and interiors that expand the brand’s world, Rossario George’s next chapter is here. And it’s only just beginning.
