India Mitchell-Jarvis is a social media influencer with a thriving skincare business. Selling over 30,000 products monthly within herorganisation. Here are some of her top tips for selling on social media.
Showcase Your Products Creatively
Social media is all about visuals, so make your products pop! High-quality photos, engaging videos, and eye-catching designs grab attention tell a story.
How: Use natural lighting for photos and experiment with flat lays or lifestyle shots. Create short videos or Reels showing how your product is used or styled. Add text overlays to highlight features, discounts, or benefits.
Use Authentic Customer Testimonials
Nothing sells a product better than social proof. People trust real reviews and user experiences.
How: Share customer testimonials, before-and-after photos, or unboxing videos. Create a branded hashtag for customers to tag their own posts. Highlight UGC (user-generated content) in your Stories or feed.
Leverage Social Media Features
Every platform has tools designed to help you sell. Make the most of them to drive engagement and sales.
How: Set up a Shop on Facebook or Instagram so users can browse and buy directly. Use Stories for limited-time oJers or flash sales. Add links to your bio or use tools like Linktree for easy access to products.
Run Promotions and Giveaways
Discounts and free stuJ catch attention fast! Use promotions to increase sales and grow your following.
How: Offer exclusive discounts for followers or limited-time deals. Run a giveaway where followers must tag friends or share your post to enter. Reward loyal customers with discount codes or freebies.
Engage with Your Audience
Selling isn’t just about pushing products—it’s about building relationships. People buy from brands they feel connected to.
How: Reply to comments and DMs promptly. Start conversations through polls, questions, or interactive posts. Share behind-the-scenes content to show the human side of your business.
Bonus Tip: Stay Consistent
Consistency in branding, tone, and posting schedule helps build trust and keeps you top of mind. Plan your content in advance, so you never miss an opportunity to showcase your products.
