Targeted Casino Marketing with Big Data Analytics
How Big Data Could Help Top Casinos in Targeted Marketing
Gambling is fundamentally a game of numbers. The odds are the life or death of a bookmaker. Therefore, it comes as a little surprise that the emergence of big data has had a significant impact on casinos. The gaming industry has changed as a result of the contemporary instruments that make it simple to harness and analyze enormous volumes of data in real time. Every day, internet users produce around 2.5 quintillion bytes of data. Between 2010 and 2020, there was a 5000% increase in data interactions. Despite this advancement, big data analytics is still a relatively new field. Some of the popular platforms such as gamblingguy.com, with a list of internationally acclaimed casinos, have been using such player demographic information with adequate consent and approvals. The algorithms become more focused over time, resulting in even more precise predictions. By 2023, the big data analytics market is anticipated to grow to $103 billion. This article will go in-depth to explore the significant changes that this discovery has triggered.
Big Data Analytics: What Are They?
Big data can be summed up as the collecting of enormous amounts of data from various sources. The information is gathered from many global networks. It comprises all types of data, both organized and disorganized, structured and unstructured data. And the analysis of the gathered data is known as big data analytics. Following the procedure, the data is used to derive facts and rules. Later, the consumers make use of these obtained facts to secure maximum benefits.
Big Data Analytics Benefits for the Casino Industry
However, big data is revolutionizing numerous fields of science and technology, including Films & Media, retail, travel & tourism, and how they upsell products and services on their websites or marketplaces. Big data assists businesses in a variety of ways, including by assuring risk management and competitive tactics. Following are some examples of how big data is growing the gaming industry:
- Enhanced Protection Against Cheaters
Cheaters used to be one of the major issues that casinos had to deal with. Frauds exerted every effort to get an advantage over the house. Casinos can now quickly and effectively identify cheaters because of big data and thus online casinos now have a higher level of credibility. Casinos can now save money thanks to big data analysis technologies.
- The Use of Gambling Analytics to Improve Game Strategies
Even the games at casinos underwent a full transformation when they got computerized. Casino games aren’t just simple card games anymore. The competitions now involve more than just a few people getting together in a VIP area. Millions of fans from all over the world now gather at online casinos. Big data analysis gives event planners information on what to anticipate and even how to set up live events. Big data offers the player the chance to crush the competition and win big. For instance, there are free web resources that keep tabs on every significant poker tournament worldwide. A player can keep tabs on every player’s gaming statistics, research their rivals’ tactics, and even come up with their own.
- Customized Marketing Helps Casinos Save Money
Casinos on the ground and online have a wealth of client information. In-house software that smart casinos have created is used to sort and analyze this data. They optimize their platforms, which is one of the most effective uses of it. They can make crucial marketing decisions that spare the casino money by examining client behavior on the casino’s website. These choices include the type of promotional materials to utilize and the target audience for their advertisements. Big data also enables progressive online casinos to customize each visitor’s marketing material.
Casinos may market material that their target audience reacts to the most effectively by knowing the nature of various visitor profiles. Additionally, it has been crucial in assisting both administrators and game developers in refining the user interfaces of their casinos. They can now better understand how everyone uses a casino website thanks to big data and figure out how to make it more user-friendly.