Shearling has taken the fashion world by storm, and no brand embodies its resurgence quite like Erl. With their California-made shearling pieces gaining global attention, including a high-profile moment when Kim Kardashian donned their iconic California Shearling Hooded Coat, Erl is proving that luxury and sustainability can go hand in hand. As the season’s must-have material, shearling represents both timeless elegance and modern innovation—a duality that Erl has mastered.
The Erl Effect: Redefining Shearling for the Modern Era
Erl has always been a brand rooted in bold design and authenticity, but their shearling collection elevates them to the forefront of ethical luxury. The California Shearling Hooded Coat, priced at $8,700, epitomizes their commitment to craftsmanship. Ethically sourced and handcrafted from the softest hand-aged shearling hides, the coat features an oversized fit, side seam pockets, and their signature front zip closure. Paired with the shearling boots and messenger bag, Erl’s collection transforms a utilitarian material into a statement of high fashion.
Kim Kardashian’s June 2024 appearance in Erl’s California Shearling Hooded Coat showcased the brand’s bold designs on a global stage.
Additionally, Erl created a custom outfit for Kardashian’s daughter, North West, as part of her costume design for Disney’s The Lion King. This bespoke creation further highlights Erl’s versatility and ability to merge high fashion with imaginative storytelling.
Courtesy of Emma Corrin
Styled by Harry Lambert
Similarly, actor Emma Corrin was seen in Erl’s Corduroy Boardwalk Short and Corduroy Boardwalk Pant in Voguemagazine. The shorts, priced at $375, are hand-aged in sun-faded black and feature a worn-in feel, back yoke, and patch pockets.
Courtesy of Emma Corrin
Styled by Harry Lambert
The pants, priced at $445, offer a relaxed fit in sun-faded brown with Erl’s signature triple top stitch, side pockets, and back patch pockets, all crafted in California. These pieces further cement the brand’s status as a favorite among style icons.
Why Shearling is a Seasonal Staple
Shearling’s allure lies in its versatility. It’s warm yet breathable, timeless yet on-trend. This season, the material has become synonymous with effortless sophistication, offering wearers a balance of comfort and style. Erl’s pieces stand out not only for their aesthetic appeal but also for their ethical story. Each item is handcrafted in California, ensuring quality and minimizing environmental impact.
From oversized coats to shearling-lined boots, and messenger bags. Erl’s collection caters to fashion-forward individuals who prioritize sustainability. The soft, hand-aged shearling hides used in their designs are ethically sourced and treated with care, making each piece as much a work of art as it is a functional wardrobe staple.
The Art of Ethical Luxury
In an industry often criticized for its environmental footprint, Erl is setting a new standard. Their commitment to ethical sourcing and handcrafted production showcases how luxury can be reimagined to align with modern values. By keeping their production local and focusing on sustainably sourced materials, Erl is not just creating products; they’re creating a legacy.
The California Shearling collection is packaged thoughtfully. For instance, the shearling messenger bag, priced at $1,850, comes with a branded organic cotton reusable tote, reinforcing their dedication to reducing waste. This attention to detail underscores Erl’s belief that fashion should be as responsible as it is beautiful.
The Future of Fashion: Sustainable and Stylish
Erl’s approach to shearling exemplifies the future of fashion: a blend of bold design, ethical practices, and unparalleled craftsmanship. They’re setting a benchmark for the industry by embracing sustainability without sacrificing style.
As shearling continues to dominate runways and wardrobes alike, Erl’s California-made collection is leading the charge. For those seeking to make a statement this season, their pieces offer a luxurious look and a meaningful connection to conscious fashion.
The Erl effect is here, it’s redefining what it means to wear luxury—ethically, stylishly, and unapologetically.
