New York-born, Los Angeles-based artist Ally Bakst has unveiled the official music video for ‘Pretty Little Ghost’, the latest visual chapter in her immersive creative world.
Arriving as the single surpasses one million streams, the clip transforms the dark alt-pop track into a surreal exploration of memory, identity and the blurred boundary between dreams and nightmares.
Released independently via Bakst Records, the video was created with a close-knit team of collaborators and without major-label backing. At the centre of the project is a handmade dollhouse constructed by Bakst herself, serving as a physical representation of the song’s psychological landscape.
Directed by EVERS, who also worked as co-creative director alongside Bakst, the video follows the artist as she wakes inside the dollhouse and navigates a sequence of increasingly strange encounters.
Drawing on the dreamlike aesthetics of early-2010s internet culture, the visual blends childhood nostalgia with unsettling imagery as familiar spaces begin to shift and distort.
As the narrative unfolds, memories, fantasies and nightmares collide. A series of eccentric characters guide Bakst through the house, with each room revealing another layer of the story before building towards a chaotic house party and an ending that reframes everything that came before it.
The video expands on the themes at the heart of ‘Pretty Little Ghost’, a track that combines atmospheric electronic production with alternative pop influences.
Exploring dissociation, fractured identity and the tension between control and surrender, the song reflects experiences that Bakst has previously described as feeling detached from her own life.
“I often feel like I’m watching myself live rather than fully living, constantly caught between craving control and the freedom that comes with letting go completely,” she explained upon the song’s release.
“‘Pretty Little Ghost’ explores that sense of identity blur. It’s unclear if I’m the one haunting or being haunted, if I’m the dream or the nightmare.”
Beyond music, Bakst’s practice spans creative direction, photography, painting and set design, all of which inform the detailed world-building that has become a hallmark of her work.
With the arrival of the ‘Pretty Little Ghost’ video, she continues to build that multidisciplinary vision through a project rooted in practical craft and independent creativity.
Watch the video for ‘Pretty Little Ghost’ below.
