Joseph Keefer’s latest collection, SERIES 09: HIGHWAYS, just landed in Paris for AW26—and the setting matters. Shot across the city’s streets and architecture, the lookbook deliberately places American rooted silhouettes against European backdrop, using Paris as contrast rather than reference point.

It’s a fitting move for a brand that’s always operated between worlds. Founded in New York in 2020, JKEEFER is designed in the city but made in Italy, pulling from punk and skate culture while relying on precision tailoring and Italian fabrics. HIGHWAYS continues that tension, mixing workwear, western, and moto references through the lens of construction and material choice.

The collection centres on pieces that feel structured but lived-in—slim moto leather jackets, hair-on cowhide leather shirts, wool and cashmere work coats, and wool plaid western shirts sit alongside silk metal varsity jackets and Alcantara moto coats. There’s cotton corduroy bootcut trousers and lustre wool gabardine sack suits rounding out the range, all grounded in that signature JKEEFER approach: sharp without being precious, refined without losing edge.

What’s notable about shooting in Paris is that Keefer didn’t shift his point of view to match the location. The collection stays rooted in New York design language, minimalist midcentury principles colliding with hardcore and punk attitudes, just photographed somewhere else. It’s clothing that moves between places without changing character, which tracks with how the brand operates commercially too. While New York remains home base, JKEEFER shows to buyers in Paris during men’s market, where access to global retailers runs deeper.

HIGHWAYS avoids nostalgia or theatrical gestures. Instead, it leans into functional design elevated by fabric: Pecora Nera merino, organic cashmere, BCI cotton, Italian construction standards. The result feels grounded and intentional, pieces designed to last rather than chase trends.

Keefer has spoken about Paris before, noting how “the energy of the Marais neighborhood during men’s fashion week is infectious and truly makes you feel that you are part of the global fashion community.” For HIGHWAYS, that energy translates visually, American workwear codes shot against Parisian architecture, two distinct languages occupying the same frame without compromising either.

JKEEFER SERIES 09: HIGHWAYS will be available at jkeefer.co.