Why the Most Sustainable Jeans Are the Ones You Don’t Replace

Cardigan, a small town on the west coast of Wales, once produced 35,000 pairs of jeans every week. When the factory closed, four decades of expertise went with it, until 2011, when Hiut Denim Co. was founded with a single mission: to bring jean making back to the town that knew how to do it […]
Etnodim’s Summer Within Us Collection Is a Love Letter to Home

Etnodim’s new capsule, Summer Within Us, is inspired by the curtain, the object that separates home from the world. Expect cutwork embroidery, sheer linen, and one very witty multi-way piece.
Meet Alyson Eastman, the Designer Redefining Slow Fashion Luxury

New York designer Alyson Eastman is making the case for slower, more intentional fashion — and with Nordstrom and Bergdorf Goodman launches ahead, 2026 is her year.
Boho Is Back But It Looks Very Different in 2026

Bohemian fashion is back for 2026, but forget Coachella crochet. Kyiv based label Etnodim is redefining boho through Ukrainian craft, heritage embroidery, and clothes that actually mean something.
The Couture Club’s Axis Sneaker Is the Low-Key Trainer Drop of the Season

The Couture Club built its name on co-ords and knitwear. Now, with the Axis sneaker landing in seven colourways, it’s making a serious case for footwear too.
AYA DESIGN Returns to London Fashion Week with “Order”

From ancient Greece to 1930s utility: inside AYA DESIGN’s AW26 collection at London Fashion Week. Designer Neo Yamaguchi on craft, order, and building fashion’s future.