There’s a moment most people know too well: it’s late, your phone lights up, and it’s them. Again. IVY has turned that moment into “Text/Ex,” her sharpest single to date and a statement of intent ahead of her debut EP Bet On Me, due next month.

The Norwegian-born, London-based artist has been quietly building toward something significant, and this feels like the track where everything clicks. Where previous singles leaned into confidence and high-gloss pop, “Text/Ex” strips things back,more intimate, more direct, and all the more powerful for it. It’s the kind of song that knows exactly what it wants to say and wastes no time saying it.

IVY’s rise has been anything but quiet behind the scenes. A Rolling Stone UK Artist to Watch nod, placements in Notion and Record of the Day, and a previous single in “Losing Sleep” that hit #2 on Shazam UK and racked up over six million YouTube views after being featured on Love Island UK — the groundwork has been carefully and impressively laid. Add 330K Instagram followers and 147K monthly Spotify listeners to the mix, and the picture that emerges is of an artist whose audience isn’t just growing, it’s paying attention.

With live experience to match, having supported Conor Maynard across Europe and performed to crowds of 10,000+ alongside Tungevaag — IVY brings a stage-hardened confidence to everything she does. That presence translates directly into her recordings.

“Text/Ex” feels like an arrival, emotionally honest, commercially sharp, and utterly self-assured. If the rest of Bet On Me delivers on this promise, IVY won’t be a name you’ll need reminding of for much longer.

“Text/Ex” is out now, follow via @ivy

/ht