Anne Benisch’s journey into the world of event planning is nothing short of inspiring. From her early years in Modesto, California, to her pivotal role in shaping some of the most talked-about events in the corporate world, Anne has developed a reputation for orchestrating unforgettable experiences. Today, as the owner of Planned by Anne, she leads a team dedicated to delivering high-quality, impactful events that leave a lasting impression.
Anne’s background is diverse and rich, having excelled both academically and athletically during her high school years and continuing her pursuit of excellence at UC Davis. Her passion for event planning was honed while working at Sephora, where she led large-scale events and created memorable experiences for the company. Her journey, however, doesn’t stop at corporate events. Anne’s influence extends into the community, where she co-founded DOMO Walls, an international mural festival in Modesto, and has been involved with several charity events that have raised hundreds of thousands of dollars for good causes. Through it all, Anne has stayed true to her mission: to create not just events, but experiences that bring people together and make a difference.
Orchestrating Corporate Events and Creating Experiences
As the founder of Planned by Anne, Anne Benisch has become known for her meticulous attention to detail and her ability to create events that not only impress but also resonate with attendees. “Event planning is about more than just logistics; it’s about crafting experiences that leave a lasting impression,” Anne explained.
Her expertise lies in managing all aspects of event planning, from conception to execution, and ensuring that every event meets the client’s unique needs. “Every event I plan is different, and I approach each one with fresh eyes and an open mind. It’s about understanding the vision, the message, and the audience, and ensuring every detail contributes to the bigger picture,” she said.
One of Anne’s standout corporate events was the grand National Store Director’s Conference in Las Vegas, which she orchestrated for Sephora. The event brought together leaders from across the company for a multi-day conference filled with inspirational speakers, interactive workshops, and team-building activities. “I wanted the attendees to feel energized and connected, so I focused on creating an environment that encouraged collaboration and creativity,” Anne said. Her ability to create such a positive atmosphere ensured the event’s success, reinforcing her belief that well-executed events can create lasting business relationships.
Giving Back to the Community: More Than Just Events
Anne Benisch is committed to using her talents to give back to her community. In addition to her corporate work, Anne co-founded DOMO Walls, an international mural festival in Modesto that has transformed the city’s downtown area with over 25 murals. “DOMO Walls was born out of a desire to bring art to the streets and showcase the incredible talent of local and international artists,” Anne explained. “We wanted to create something that not only beautified the city but also brought people together.”
The festival has since become a beloved part of Modesto’s cultural landscape, attracting tourists and locals alike. Anne’s ability to envision a project that blends art, culture, and community has made DOMO Walls one of her most rewarding accomplishments.
Another major initiative Anne is involved in is the Make Dreams Real golf tournament, one of Northern California’s premier charity events. The tournament raises over $350,000 annually for children’s charities, making a significant impact on the lives of underprivileged children. “It’s one of those events that brings together people from all walks of life, all with the same goal of helping kids. The sense of community and purpose is what makes it so special,” Anne said.
Balancing Work and Passion: A Commitment to Excellence
When asked about the challenges of balancing a thriving business with her personal passions, Anne emphasized the importance of staying organized and focused. “It’s definitely a juggling act,” she said with a laugh. “But I’ve always believed that the key to success is passion and discipline. I make time for what matters, whether it’s running my business, contributing to charity, or simply spending time with my family.”
Anne’s love for adventure and connection is evident in her hobbies. She enjoys traveling, hosting dinner parties, and staying engaged with the latest trends in the world of reality TV. “Traveling helps me stay inspired. I get so many ideas for events when I’m out exploring new places and meeting new people,” Anne said. Her diverse interests and love for life outside of work help her stay grounded and energized as she takes on new challenges.
Building Relationships and Creating Impactful Events
For Anne Benisch, creating events that leave a lasting impact isn’t just about the event itself—it’s about the relationships that are built in the process. “I’m in this industry because I believe in the power of bringing people together,” she said. “The best events are those that foster connection, collaboration, and meaningful interactions.”
One of Anne’s core beliefs is the importance of providing a personalized experience for each client. “I always strive to understand my client’s vision fully, so I can create an event that is authentic to their brand and values. It’s not just about following a checklist; it’s about making the event feel truly special for everyone involved.”
Anne’s dedication to excellence and her passion for creating memorable experiences have made her one of the most sought-after event planners in the region. She remains committed to shaping the future of the event planning industry while making a positive impact on the communities she serves.
A Vision for the Future of Event Planning
Looking to the future, Anne Benisch has big plans for her career. “I want to keep pushing the boundaries of event planning and creating experiences that set new standards in the industry,” she said. With her eye on expanding her team, embracing new event technologies, and venturing into televised productions, Anne is determined to continue building on her success.
Her long-term vision includes scaling her operations and expanding her reach globally. “The event planning industry is evolving rapidly, and I’m excited to be part of that change. My goal is to continue growing, both professionally and personally, while leaving a legacy of exceptional events that change the way people think about corporate gatherings.”
Her ambition, creativity, and commitment to her craft make Anne Benisch a true leader in the event planning industry, poised to shape the future of how events are conceptualized, executed, and experienced.
