Bohemian dressing is having another moment, but this time it’s shed the festival-ready trappings that made the 2010s feel like one long Coachella afterparty. What’s emerged in its place is something much more interesting: boho rooted in genuine craft, in texture, in clothes that feel like they actually mean something.
Few brands make that case more convincingly than Etnodim. The Kyiv based label has spent years building its identity around Ukrainian decorative arts and traditional craftsmanship, not as a heritage exercise, but as live creative material. Their research spans archival photographs, museum collections, artists’ memoirs, and oral testimonies.
“History becomes a material for dialogue rather than nostalgia,” the team explains. “We focus on cultural context — understanding why certain forms, ornaments, or practices emerged, how they functioned, and how their meaning has changed over time. Our task is to reinterpret traditional culture and express it through contemporary forms.”
The SS26 collection is the brand’s most expansive to date. Decorative embroideries, quilted outerwear, and intricate detailing run throughout, but what keeps everything feeling contemporary rather than theatrical is the restraint in the silhouettes “free of excess, yet rich in meaning,” as the brand puts it.
The references are genuinely rich. A blue quilted jacket embroidered in gold and black draws on carpet ornaments by Ukrainian artist Vasyl Krychevskyi; archival mid-century block-print patterns resurface as delicate floral embroidery across white tailored trousers. Floral reliefs from Old Khata Project expeditions across Podillia appear in the Haluzka jackets, while late 19th-century Brokar patterns shape the Yurba bag and Shelest dress.
“The embroidery patterns draw on various expressions of Ukrainian decorative and applied arts — block-print designs, carpet ornamentation, traditional cross-stitch motifs, folk wall paintings,” the team explains. “We are especially inspired by the way these elements can be combined with one another.”
This season also brings two meaningful firsts: trousers, conceived as wardrobe foundations, and a significantly expanded outerwear direction. The hero pieces are the Putivets jacket, versatile enough to wear over everyday basics and the Petra skirt, scattered with floral motifs and a statment making piece. I’m personally already a little obsessed with the Eva dress and the Siayvo vyshyvanka shirt. both feel like instant hero pieces, and I have a feeling they’ll be earning their place in my wardrobe long past spring
Craft detail throughout rewards close attention: removable linen ties shift silhouettes from relaxed to structured; tasselled cords finished with fine beads reference traditional Ukrainian beadwork; techniques range from counted satin stitch to solov’yini vichka, the eyelet embroidery known as “nightingale eyes.” Dense cotton makes its Etnodim debut this season, bringing new structure to pieces produced entirely in Kyiv. “Each piece is created by a team of artisans with a deep understanding of the craft,” the brand says. “Every item goes through a complete process of creation — from the initial idea and construction to the final finishing touches.”
As for where Etnodim sits within the wider return to decorative dressing? The brand is characteristically measured about it. “For us it is not so much about following trends as it is about the natural evolution of what has always been at the core of Etnodim.” After years of fashion retreating into minimalism and studied colourlessness, there’s a real appetite building for decoration, ornament, and clothes that carry meaning beyond their silhouette. Etnodim has always understood that. SS26 just makes the case more beautifully than ever.
As for where Etnodim sits within the wider return to decorative dressing? The brand is characteristically measured about it. “For us it is not so much about following trends as it is about the natural evolution of what has always been at the core of Etnodim.” After years of fashion retreating into minimalism and studied colourlessness, there’s a real appetite building for decoration, ornament, and clothes that carry meaning beyond their silhouette. Etnodim has always understood that. SS26 just makes the case more beautifully than ever.
Shop the collection at etnodim.com.
