The dance music industry is constantly evolving, shaped by global cultures and social movements. Born from disco in New York and later evolving into house in Chicago and techno in Detroit, the movement spread to Europe, particularly the UK, Germany, and Ibiza, where Pacha opened its first nightclub in 1973.

Fifty years later, Dubai-based FIVE Holdings, a hospitality and real estate giant, acquired the Pacha Group for $363 million. Fast forward to 2025, and I find myself in the V-VIP section of the FIVE LUXE hotel in Dubai, immersed in a headline set by BLOND:ISH at Pacha ICONS, the signature event series at Playa Pacha.

Pacha ICONS is marketed as “more than a party,” setting “the highest standards in music and production.” Playa Pacha Dubai, which opened in 2024, seeks to “build on the rich musical legacy of its Ibizan sister,” claiming that “Ibiza’s iconic spirit is woven into its DNA.” This exclusive outdoor gathering aspires to “redefine global music culture.”

That’s a bold ambition. Dubai has the finances to attract the best DJs, deliver world-class sound systems, and produce standout events. But can it truly live up to Ibiza’s legacy and even build on it? After all, Ibiza has been the heartbeat of global partying for over five decades. While the acquisition of Pacha undeniably ties Ibiza’s iconic brand to Dubai’s nightlife, the question remains: Can Dubai redefine global music culture?

Having experienced some of the world’s most legendary parties – Berghain, Burning Man, Glastonbury, New Orleans Mardi Gras, Miami Music Conference, and Rio Carnival – as well as DJing at venues like Fabric in London and across Ibiza, I feel well-placed to weigh in.

Dubai sits at the intersection of innovation, technology, and luxury, now positioning itself as a global player in the music scene. With financial backing, the city has the potential to create next-level experiences akin to Vegas but with a heightened sense of sophistication. However, influencing an industry deeply rooted in culture requires more than just funding; it demands an organic community, a spirit of inclusivity, and a sense of freedom that fosters creative expression.

During my time at Playa Pacha, I witnessed Blond:ish deliver an outstanding headline set, blending deep, progressive house with euphoric melodies that captivated the crowd. Known for taking her fans on a journey to “Happy Happy World” through her infectious energy and music, she truly deserves her new Ibiza residency at Pacha.

The fusion of the iconic Pacha brand with Dubai’s luxury-driven ethos has undeniably elevated the city’s nightlife experience. With world-class production, stunning outdoor settings, and top-tier sound systems, Pacha ICONS at Playa Pacha Dubai has set a new regional benchmark.

Beyond Pacha, I also caught Coco & Breezy, Defected’s New York residents, who brought an infectious slice of deep house energy to The Penthouse Dubai at FIVE Palm Jumeirah, ranked 36th in DJ Mag’s Best Clubs in the World. Additionally, I experienced Chris Stussy’s signature groove-driven beats in the intimate yet electric atmosphere at Bohemia Beach Club. These events and venues truly highlight Dubai’s growing prominence and ambition in the global music scene, with FIVE Holdings leading the charge.

FIVE Palm Jumeirah Bohemia Beach Club by Chris Stussy

Staying at FIVE LUXE and FIVE Palm Jumeirah Dubai was an experience in itself. These true beachfront paradises set the standard for world-class hospitality, seamlessly blending high-energy partying with blissful relaxation. From lavish suites with private pools to gourmet dining and breathtaking ocean views, every detail is designed for indulgence. I also had the pleasure of sipping expertly crafted cocktails at Paradiso Dubai, ranked among the world’s top 50 bars, where I tried their signature creations – some of the best I’ve ever tasted. Chicago’s Goose Island Brewery, with its own taproom and authentic pub-like atmosphere, was another highlight.

Ultimately, Dubai and specifically FIVE holdings ambition to redefine global music culture is admirable. Its wealth, technological prowess, and strategic positioning give it the means to shape the future. However, whether it can match or surpass the cultural significance of places like Ibiza, where music culture has evolved naturally over decades, remains to be seen. What is clear is that Dubai is on the right track, and its music scene is set to become a defining force on the world stage.

But the question remains: Can Dubai inject its own unique identity into the global music scene while respecting the essence of what makes legendary destinations like Ibiza so special? Only time will tell.

Pacha ICONS with Black Coffee, Parallel & Fabrice will take place at Playa Pacha, FIVE LUXE JBR, Dubai, UAE on Thu 3rd April, visit www.playapachadubai.com.

For more info on FIVE LUXE and FIVE Palm Jumeirah Dubai visit www.luxejbr.fivehotelsandresorts.com

Words by Woody Anderson