Marketing, as we know it today, appeared as a direct result of industrialization. With the emergence of manufacturing companies offering the same products en masse, competition for the top sales position began.
Marketing was first visual, then, with the appearance and massification of radio and telephone, it was auditory, and later, with TV, all the previous aspects were complimented. These marketing resources later became known as “outbound marketing,” or intrusive marketing.
Nowadays, networks have come to change and reinvent everything: you can order home pool pipes, food, or use a service that write my essay online in seconds. The concept of inbound appearing as a counterpart to outbound. This new way of marketing was more about attracting the customer than going after him. However, both trends complement each other.
Nowadays, few companies do not have marketing resources as an important basis to promote and place their products and services in the market, regardless of their nature.
Now, having practically only two approaches aimed at attracting the attention of users to achieve sales, it is necessary to know the differences between inbound and outbound marketing and thus determine which one is more convenient for each company.
It is important to emphasize that both seek to capture the attention of users by showing them the products and services offered, but with different strategies.
Two different paths in the same direction
Suppose we approach the advertising of a boutique hotel that we want to promote and apply the outbound marketing methodology. In that case, we could use the indiscriminate sending of emails to a series of emails obtained through a database of cardholders of a bank.
On the other hand, if we approach the promotion of the hotel through inbound marketing, this would be done by directing our attention to people who we know are interested in visiting hotels with these characteristics. The information obtained from customers was obtained through blogs related to tourism, so it is known that there will be a positive response.
At this point, it is clear that both approaches pursue the same goal: the promotion of the newly opened hotel. However, which of the two options would be more efficient, and would the information really be seen by the majority of users?
To answer the questions raised in the previous paragraph, several aspects must be analyzed: the approach shown by outbound marketing has the main characteristics of annoying, interrupting, and even, in some cases, harassing the user, hindering the activities he/she performs on the Internet. This, of course, in the outbound marketing applied unrestrainedly.
On the contrary, inbound marketing attracts the consumer interested in finding content, which is elaborated and thought out in a very pleasant way, with non-invasive techniques and adapted to the needs of the people who are the ones who decide, obviously, how they will obtain the products and services offered.
Inbound, the most convincing way
Obviously, the inbound perspective has better benefits for companies because it is shown when the user is looking for it, it does not interrupt him, and it offers what he wants.
To call it somehow, this inbound technology has become the revolution of the moment in terms of marketing, supported by data and statistics confirming its effectiveness. However, we cannot leave outbound aside, and if we apply certain changes in the conventional way of applying it, it is very helpful to
Achieving the fusion of the best aspects of both resources is ideal if the best results are desired. The way to do it will depend on each user and their needs.
