“When I put on a pair of glasses, I want them to feel like, well, me”
This sentiment, shared by a participant in ZEELOOL’s pre-rebrand customer research, revealed the crux of what the brand is trying to achieve with its daring and ambitious new rebrand. When any person wears eyewear, it should transcend its surface level quality, such as acetate, glass, metal, and so on. Instead, it should reflect or act as an extension of the person wearing it. It needs to be so fitting of the person, that it is effortless to wear and immediately communicates to others who this person is on a deep individual level. This, of course, is the largest challenge for designers, not just in eyewear but all fields. However, this profound statement of what eyewear could be and what they should be is what defines the new Zelool.
It’s not just about helping us see, it’s about shaping ourselves and the world around us in our vision.
Cognizant of this new user-centric approach, ZEELOOL’s slogan, “Eyewear Crafted for Every Moment,” reflects the complex and multifaceted reality many of us find ourselves in. We are not just our job, our relationships, or what we do on the weekend. We are all of these things at once, simultaneously, and apart. So who says we should only have one pair of glasses to express ourselves?
The Style Seeker’s Challenge
While ZEELOOL certainly doesn’t prescribe such an antiquated notion of eyewear, this is not without its challenges. Historically, for the style-conscious among us, premium eyewear was expensive, cost-prohibitive, and difficult to access. Your neighbourhood optometrist only carries limited styles, often dowdy or drab in nature, as the traditional approach to eyewear is one of functionality. This landscape forces consumers to seek out alternative options, but few were suitable.
Either you could buy one expensive pair and limit yourself stylistically, or spread out amongst multiple cheaper styles that compromised quality and material to imitate what you really wanted. Of course this left a bad taste in the mouth of many consumers, who wondered why they couldn’t have eyewear that look as good as it helped them see.
Every Day a New Look
At the heart of ZEELOOL’s transformation is a reimagined product assortment based around 6 of the most common daily scenarios their customers find themselves in:
Professional Life: Sophisticated silhouettes with refined details like subtle metal accents, premium acetate finishes, and classic color palettes. These frames project competence and authority while maintaining a contemporary edge through thoughtful proportions and architectural influences.
Daily Essentials: Versatile designs with retro influences, comfortable proportions, and a balance of classic and contemporary elements. These frames complement a wide range of personal styles without overwhelming them, perfect for a more relaxed yet put-together aesthetic.
Weekend Wear: Casual-cool elements like textured finishes, relaxed silhouettes, and trend-forward details that feel appropriate for social settings while maintaining an effortless vibe. Weekend expression finds its perfect outlet in this collection.
Show Stopper: Bold shapes, eye-catching details like crystalline accents or striking color combinations, and distinctive design elements that draw attention and spark conversation. When making a statement is the goal, these frames deliver.
Vacation Mood: Carefree adventure through sun-ready silhouettes, vibrant color options, and lightweight constructions perfect for packing and wearing throughout travel experiences. This collection embodies the spirit of getaways and exploration.
Sporty: Performance-ready features like flexible materials and secure fits with style elements that transition seamlessly between athletic activities and everyday wear. These frames are designed for active moments without compromising on style.
Advantages: Style Freedom Without Compromise
Beyond an improved and enhanced product assortment, ZEELOOL rethinks e-commerce and revamped its website. The intuitive new interface guides customers through frame selection like a personal stylist would in a boutique, improving on the six main collections by also offering recommendations based on face shape, individual style, color, and more.
Enhanced AR virtual try-on technology provides realistic visualization from multiple angles, eliminating the guesswork and improving upon ZEELOOL’s previous offerings.
By combining these user-friendly innovations with their occasion-based collections, ZEELOOL transforms from a mere retailer into your all-in-one eyewear supercenter, handling both function and form in one easy-to-use cohesive digital experience.
The Future of Personal Style Through Eyewear
Only the future knows what comes next for ZEELOOL, but their user-centered rebrand based on realistic daily life scenarios points toward a future where eyewear is recognized not just as a visual aid but as a central element in personal style . As ZEELOOL’s vision evolves, the brand plans to introduce seasonal style updates and regular ongoing updates to its assortment and services to better serve the customer.
For consumers who have long felt limited by traditional eyewear’s practical and financial constraints, ZEELOOL’s approach invites them to see glasses not as a functional necessity but as an opportunity for self-reinvention in the many moments that make up a multifaceted life.
In a world where personal style increasingly functions as an extension of who you are, it’s crucial to make sure you have the right look for every moment. Trust us, it’s worth it.
