In today’s fast-paced online world, we need things in easily manageable chunks. Shortform content, bitesize nuggets of information, and concise videos all rule the roost on social media.
This has given rise to the concept of micro entertainment – which is spreading throughout various subsectors of the leisure market. More people than ever are in search of short videos and games that can be picked up and put down at a moment’s notice. This reflects the modern high speed lifestyle, where people are less willing to invest a lot of time in only one piece of entertainment.
What Is Micro Entertainment?
Micro entertainment does it exactly what it says on the tin – gives you small portions of film, television, games, or news in small amounts. The main aim of this type of content is for it to be short and engaging, designed to appeal to people who only want to see something briefly before moving on to another piece of content or a different activity.
There are studies to suggest that the internet age has led people to have shorter attention spans. The research shows that social media use has led to a dwindling in attention compared to before the online world became mainstream.
Although mass amounts of content may have contributed to this, it’s clear now that a lot of developers in the entertainment industry try to cater towards it. Knowing that people can only focus on something for a short space of time, video and game developers create simple, attention-grabbing content that will appeal to them.
The mobile gaming market has played a huge part in this. Indeed, most of the leisure apps you’ll find on the App Store are designed for people to easily play for a few moments before putting them back down again. The same can be said for the casino online market, where there are countless slots like Joker Dreams and Towers to choose from. Players can simply spin whenever and wherever they want, as a result of the platform’s accessibility and convenience.
Why Does Shortform Content Work So Well?
In today’s demanding world, a lot of people simply don’t have time to sit down to a two-hour film or even a 50-minute episode of a television show. However, throughout the working day especially, people often find themselves having a few minutes here and there to fill. This is where shortform, micro entertainment comes in.
There are loads of reasons why micro entertainment appeals to the masses. The main factor is that it’s designed to be instantly engaging. You don’t need any build-up or story to enjoy it – it’s just ready to go. It also doesn’t require much commitment, you can just dip in and out of it as you please.
Thanks to the widespread availability of the internet, it’s now easier than ever to access content while on the move. On these occasions, there’s no time to invest in a long piece of content usually. Instead, micro entertainment is the ideal options, as it can easily be enjoyed for brief periods.
