Weddings are complicated and stressful affairs for everyone connected to the wedding party. Bridesmaids need dresses, groomsmen need suits, and everyone is working hard to ensure that the married couple’s big day is as perfect as can be. In the midst of the busy planning process, anything that can reduce stress by solving a problem quickly and easily is a boon—even if it’s as simple as finding and purchasing a beautiful bridesmaid’s dress.
Online fashion retailer Birdy Grey exists to provide just that service. Co-founded in 2017 by CCO Grace Chen and President Monica Ashauer, Birdy Grey is an answer to a stagnant, slow, and stressful bridesmaid dress shopping experience that hasn’t changed in decades. With Chen’s decade of experience in the fashion and beauty industry and Ashauer’s ten years of corporate strategy and operations expertise, the company was well positioned to rock the online fashion space. Birdy Grey’s affordable, quick, and convenient shopping process blends with their wide range of versatile styles to give bridesmaids (and groomsmen) everything they could need for the big day.
The Birdy Grey Process
The Birdy Grey process for buying dresses or other clothing items is meant to be simple and straightforward, designed to deliver premade or made-to-order dresses in a short amount of time at an industry-low price point. Ready to ship premade gowns are regularly stocked and ready for delivery in 5-10 business days, while made-to-order options take up to 9 weeks for order processing, dress production, and shipping. Regardless of the speed or specificity of a given order, customers are able to make informed decisions and get exactly the dress they want for the wedding.
For the bridesmaids that need to see and feel the dress before buying, Birdy Grey offers customers up to 6 free dress swatches (with more available for purchase), letting customers see the colors and feel the fabric before committing to a purchase. With options ranging from soft single-color Moss Green, to patterned fabrics like their Dusty Blue Romantic Bouquet, to a range of texture options, Birdy Grey provides a wide selection for discerning customers.
For customers that don’t require such specifics, or for customers in need of a rapid solution, Birdy Grey’s ready-to-ship dresses offer options that are ready for purchase and immediate shipping. These ship in in 5-10 business days and are priced as low as $89 (before considering frequent sales), and thus make for a perfect short-term solution to any bridesmaid’s dress needs.
In the event that an ordered item arrives damaged, or isn’t quite what the customer wanted, all items are eligible for return within 30 days of delivery as long as they’re unworn and still have their tags. The only exceptions to this are swatches, personalized items, and final sale items. With the exception of international orders, all items can be exchanged for free within that same 30 day time limit, giving customers the opportunity to get precisely what they want if they change their mind.
Finally, Birdy Grey recognizes that wedding outfits and dresses are often single-use affairs. The company recognizes that some customers will only need their dresses once or twice, but still wants to make sure the quality outfits are used to their fullest potential. For that reason, Birdy Grey allows customers to donate their gently-worn Birdy Grey bridesmaid dress to The Princess Project, a 501(c)(3) non-profit organization that provides dresses and accessories to teens for prom and other events free of charge.
Beauty Advice On The Birdy Grey Blog
When it comes to purchases like bridesmaid’s dresses and groomsmen’s suits, an informed buyer is often a happy one. That’s why Birdy Grey also regularly publishes articles, how-to guides, and tips on their website blog, the Birdy Edit. Everything from ideas for winter bridal showers, to tips on picking the perfect wedding date, to how to navigate varied dress codes and color palettes is discussed.
For example, in one of their recent blog posts, “9 Dreamy Bridesmaid Dress Colors for Winter Weddings,” Birdy Grey goes into a range of colors and textures for dresses that best contribute to a “winter wonderland feel”. From elegant silver and grey, to a rich navy blue chiffon or mesh dress, to a classic and timeless long black, Birdy Grey walks the reader through a variety of appropriate options complete with explainers and a convenient link to shop that style.
Birdy Grey Reviews
It’s one thing for a company to make claims about their product or service quality, it’s another to see those claims validated. Fortunately, Birdy Grey reviews well among customers who purchased a variety of different dresses—either ready-to-ship or made-to-order—and boasts a 25% repeat purchase rate (which is high for wedding fashion!).
“I absolutely loved the quality of the dresses—the colors and everything were exactly as shown in the pictures,” says customer Laura A. in her online review. “The dresses even arrived weeks before the deadline. We were worried one of them might not arrive on time, but the customer service was amazing. She genuinely cared and arranged for fast shipping from their emergency stock, which arrived within days. In the end it arrived on time, and I couldn’t be happier with the customer service—they responded to my messages right away. I absolutely recommend them!”
In Ale I.’s review, she says. “Birdy Greys customer service was excellent! I had questions during checkout and my questions were answered immediately via chat. The dress I ordered didn’t fit (M), however the exchange process was extremely easy and the next size up arrived about 6 days later (no extra cost). I ordered from the ready to ship options. My new dress fits perfectly now (L). (I recommend ordering one size up, based on my experience). I will definitely recommend Birdy Grey to friends and family.”
With reviews like these, it’s not surprising that as much as 65% of customers recommend Birdy Grey to friends and family. There’s no better standard-bearer for a brand’s quality and service than that brand’s satisfied customers.
