With all of the marketing platforms out there, believe it or not, building an online course is much easier than people think.
While you can spend money on some of the top course platforms out there, some people make millions by just selling themselves on YouTube, LinkedIn, and other platforms for free. In this guide, we’re going to tell you some of the steps that it takes to build your own courses completely free – something you usually have to pay for out of pocket to one of these affiliate marketers out there.
First Thing’s First
Okay, you can’t go into it blindly. If there’s something that you know a lot about, you may want to teach to others. But some people think that they can’t do it because they don’t have the expert certifications that are necessary – believe it or not, there are no certificates needed to be a marketing expert who can teach. All you need to do is think about classes you may have enjoyed, and why. Once you do this, you can start to design your course, and get things going.
How Long Should My Course Be?
Some people think that you should follow a designated timeframe, but the truth is, it depends on your content. Some things you need to realize, is that the more you’re going to cover, the longer your course will be.
Should I Charge or Offer Free Stuff?
Free things like discounts and giveaways can be huge bonuses into getting successful followers, but you may be surprised at how much you can charge. You could charge $20, but some marketers have even gotten away with selling their courses (which offer good, but average advice) for thousands of dollars per course, or month’s retainer. The more important thing is to know that you’re creating an online course that can be used for a long period of time, and requires as little investment from you as possible, but earns a great deal of revenue.
Should I Use Special Ploys?
While it’s important to find your gimmick, and even find a niche that better serves you, there are things you can use to your advantage. The one thing you definitely don’t want to do is screw people over – you’ll almost always get caught. And that’s something you don’t want to do. The fines and legal cases that often ensue will cost you most cases much more than you can swindle from people. What you should do, is create a high-profit model that many of the other more successful people out there teach.
Conclusion: What About Competition?
It’s a dog eat dog world out there, and while you may not make millions like some of the others out there (who often get a bad rap as being scammers when they’re just good marketers), you won’t know unless you try. Some people have taught the same topic as popular as “web design”, and because people liked their material more, they ended up getting six and seven figure incomes. What matters is how you engage the customers and interact with them.
