Whether you’re a manager or you run your own business, marketing is always an interesting challenge because no matter what service or product you offer, you need to think of innovative ways to bring it to the people.
There are proven ways to boost your sales through classic marketing, but there are also smart and quirky ideas that can bring more customers in a unique manner. That’s when the custom bobblehead kicks in.
A flyer or a business card can only last for a few minutes before making it to the trash. But a custom bobblehead is likely to end up being displayed and that’s what makes the difference.
An Affordable Form of Marketing
Despite being unique and personalized, the custom bobblehead is actually affordable and offers great investment opportunities when it comes to marketing. Products allow a high degree of customization, from facial expressions and poses to accessories and designs.
No matter how deeply you want to customize your bobbleheads, chances are you can get a bunch of them without spending a fortune. Even if your business is new and your budget is limited, you can still order a bulk of dolls to sustain your marketing campaign.
An Impression That Lasts
When it comes to promotional stuff, most people don’t keep any of it, unless it’s something special or just very practical. For example, people can use a pen or a pencil for a few weeks, but once it’s done, it goes straight to the trash.
On the other hand, something like a custom bobblehead is unusual, fun and attractive. It’s nice to display, so people are more likely to keep it for longer. The concept is easy to understand. When done by the book, an ad will leave a lasting impression.
People tend to connect with a custom bobblehead straight away. People smile at it and will place them somewhere. It’s not a pen, so it can’t go straight to the pocket. It’s not a flyer, so it can’t go straight to the trash.
Cross-Promotional Stuff
Bobbleheads are used in different environments for promotions. You can, for example, partner with a different business and promote two businesses simultaneously.
Representations could be quite varied, such as celebrities using your product while dressed in the other business’ apparel, for example or a sports team and a local restaurant might create bobbleheads of players enjoying a dish at the restaurant. These fun ideas not only increase brand awareness but also spark customer interest and loyalty.
Cross-promotional marketing is relatively new and many businesses overlook the concept, yet it makes the whole experience even more effective, bringing a higher return on investment.
Ideal for Any Business
A double bladed lightsaber could be good to promote a Star Wars shop, for instance. A hit and miss engine would be a good idea for a mechanic’s shop or automotive parts. A custom bobblehead, on the other side, could work well for literally any type of business out there.
Some gift items are simply wrong for certain businesses. The bobblehead is super versatile and can be used for any type of service or product, literally. From restaurants and hotels to sports and clothing, a bobblehead makes a good impression anytime, anywhere.
The only thing you have to worry about is customizing the doll accordingly in order to send the right message.
Durable Stuff
While a pen barely lasts for a few months, a custom bobblehead can last for years. It’s an extremely durable advertising tool for any type of business. Materials are often based on plastic or rubber and may last for years. And the important thing is it always keeps your brand visible.
People tend to forget about a business when there’s nothing around to remind them of it. However, when there’s a bobblehead hanging around an office all the time, chances are they’ll inevitably think of it while looking at the funky doll.
Easy Customization
On a different note, it’s important to understand that a custom bobblehead comes with easy and affordable customization. You don’t necessarily have to go cheap and buy generic stuff that doesn’t say anything. Just because you add some customization, it won’t cost you a fortune.
For example, you can come up with a captivating message that reflects the mission of your business or may attract new customers.
You can also make it more personal. For example, if it’s a message from the CEO or a celebrity, you can have the custom bobblehead representing the respective person, whether in gestures, pose or facial expression. It may sound crazy, but customization goes well in detail these days.
This level of customization will establish a connection between your brand and potential customers. A fun doll is more likely to attract people than a random doll that doesn’t send a message. It can and will generate more sales without costing a lot more.
Extremely Effective
The custom bobblehead is a promotional tool that ties people to services or products over a long period of time. That’s one of the main reasons wherefore this is such an effective marketing technique. It offers a long effect, meaning it can draw repetitive business without too much hassle.
While each form of marketing does offer some sort of effect, this bobblehead is likely to provide excellent value for money due to its durability. It’s a lasting experience that will connect people and business entities. Pretty much anyone out there will start smiling when they spot a bobblehead nodding.
Of course, each doll will only go that far. It depends on how well customized it is. If it can send a solid message about the business, chances are you won’t have to say anything else.
To wrap it up, custom bobbleheads are a fantastic choice for marketing. They give you lots of great reasons to include them in your marketing strategy. Unlike the usual flyers or ads, bobbleheads are a cost-effective and unique way to showcase your brand.
