Adhesive bras have gained popularity to the point where they represent 34% of the overall specialty products in the market for undergarments of a specialized nature. The adhesive bra has transitioned from a specialty item to a mainstream fashion staple within the past five years. Today, adhesive bras are being worn by a large segment of women who seek out comfy, stylish options for their wardrobes.
The vanishing back problem
These stick to your body underneath your clothes, preventing bulk created by bra straps and bands showing especially when wearing tight garments.
Basic shapes will work provided the outfit has a clean line and is paired with items such as backless dresses, off-the-shoulder tops, and tight clothing that would usually require elaborate bras underneath. However, with current fashion going in the opposite direction and featuring things such as cut-outs, sheer panels, and asymmetrical necklines, it’s highly unlikely a basic bra will suffice.
Comfort drives adoption beyond special occasions
New research reveals 68% of women who wear adhesive bras are now wearing them as part of their everyday wardrobe, no longer just reserving them for special occasions. We look at how comfort features that go beyond basic concealment are helping to take adhesives to a new generation of women.
This bra has no underwire, which means no pressure on those tender areas and minimal shoulder tension. We’ve had tons of feedback from customers who wear this bra for hours and report less back tension than with typical underwire bras. It’s a super comfortable everyday bra for work, or a great going out top that won’t cause you back tension.
Most recently large elastic chest straps have appeared on the scene, utilising advances in material technology to deliver greater wearer comfort. Along with this, the range of adhesives used have increased in performance, now able to offer light fixation that won’t make your skin feel clammy or hot when compared to earlier designs.
Practical benefits that compound over time
Adhesive bras are great because they solve more than one problem, and you can pair them with a number of different garments. I found that I could wear these bras with a lot of current apparel without having to purchase a separate underbust or bikini.
This versatile adhesive is great for any outfit with exposed back, whether it be a high end evening wear backless dress, a strapless day wear outfit, or casual off the shoulder top. Instead of shelling out for multiple specialty bras to accommodate different types of clothing, a good adhesive can literally pay for itself after the first wear. But for those pasties that just have to be worn with a bra or involve more than just sticking to the body, there is no substitute for a quality pasties bra manufacturer.
And if we don’t get to wear our regular bras for a couple of weeks then we must just think of them as travel gear! Adhesive bras are small, light and you can wear way more in your wardrobe with them than you can with a regular bra.
Material innovations address durability concerns
Although Early Adhesive Bras had limited reuses with unstable adhesive, our current products still have excellent adhesion and can be reused multiple times. Our products contain medical-grade silicones and improved polymer blends that enable multiple cycles of wear and reuse. Test results show that each Adhesive Bra can be reused between 25 to 50 times provided that it is maintained correctly.
For many hair styles, cleaning has become as simple as using soap and water. Many premium products come with special renewal strips that still offer extended wear. For the occasional oily day, skin compatibility has improved in recent years making less irritating products available. For the true irritants out there, there are hypoallergenic options that are less likely to cause irritation. For the extreme cases, there are even more advanced products designed to be breathable and prevent moisture buildup that can wear down the adhesive as well as cause skin irritation.
Style versatility meets practical needs
There are different styles to suit different body types and different needs. There are push-up styles which offer a similar style to a traditional bra and minimizer styles which offer a more natural silhouette.
This shape can be made fuller or lifted as preferred. There are also more shades available in this wig style to better suit individual skin tones and wardrobes. Some styles include additional design features to match the costume piece.
Recent clothing sizes have been rising rapidly in comparison to previous years, with current sizes fitting the larger end of the market range. Previously sizes were more suited to the smaller end of the market range, however in the last few years clothing sizes have increased so that they better cater to a variety of shapes and sizes of women.
Market forces accelerating adoption
Whether attempting an athleisure wear design or creating lingerie for active fashionistas, there are inherent conflicts with typical bra construction. The current fashion market’s interest in this niche has led to products that cater to the needs of both wearer and wearer appearance. As direct-to-consumer brands are able to offer high-quality adhesive products at affordable prices to designers, there are many wonderful new options available.
It is also worth noting that social media may have played a role in this phenomenon, with fashion content posted on Instagram and blogs frequently showcasing garments that require invisible underwear, thus portraying adhesive bras as a standard fashion accessory.
As material science improves and larger scale manufacturing technology comes online, these products will become more ubiquitous and a part of people’s daily lives and wardrobe choices. From practicality to quality, adhesive bras are here to stay.
