By Mary Smith
Zoe Lee is not just a photographer; she’s a weaver of visual narratives, a branding architect, and a creative force shaping the aesthetics of businesses and fashion houses alike. With a solid foundation in Media Communication and Film Production, Zoe has spent the last five years carving a unique niche for herself in the competitive world of photography. Her work transcends the simple act of capturing images; it elevates brands, amplifies their message, and enhances their market presence.
Zoe’s expertise extends far beyond the realm of still photography. As a skilled video editor, cinematographer, producer, and coordinator, she boasts over five years of experience in the vibrant entertainment industry across Asia, North America, and Europe. Her innate ability to manage complex projects, meticulously balance budgets and timelines, effectively allocate resources, and lead diverse teams makes her an invaluable and highly respected figure in the film industry.
However, beyond her commercial endeavors, Zoe’s true passion lies in capturing the pulsating energy and breathtaking artistry of the fashion world. Her recent work photographing runway shows at Milan Fashion Week SS24, including renowned houses like MOSCHINO, ANTONIO MARRAS, ATELIERE EME, and the EMERGING TALENTS MILAN fashion show, offers a glimpse into her rising star status in the industry.
Zoe has a unique perspective on the ever-evolving landscape of fashion, especially as a woman photographer. Her journey highlights the power of a multifaceted approach to photography, combining artistic vision with technical expertise and genuine human connection.
A Bird’s-Eye View of Fashion
The whirlwind of Fashion Week is a demanding yet exhilarating experience for any photographer. Zoe recounted a particularly memorable moment during the Atelier Eme fashion show. “A technician from the video team offered to take me up to the roof to watch the rehearsal from above. It was off-limits to most, making me the only photographer with that vantage point. It was incredible because I didn’t have to fight for space to get the shots I needed. The unique perspective gave me a completely different view of the show, a wider lens to capture the overall choreography and energy.” This willingness to embrace unexpected opportunities and seek out fresh perspectives is a defining characteristic of Zoe’s approach.
Backstage Pass to Beauty
While the runway is the ultimate showcase of a designer’s vision, much of the magic happens behind the scenes. Zoe’s role as the photographer for The Lab’s makeup and hair team allowed her to document this often-unseen world. “I was mainly focused on capturing the backstage action – the raw energy, the artistry, the meticulous work of the MUAH team. I documented the entire process, from the initial preparations to the final touches. It’s a fascinating environment, a hive of creativity and collaboration, and I was thrilled to be able to capture it.” She also photographed the runway show itself, offering a full spectrum of the experience, from conception to presentation.
Connecting with the Subject
For Zoe, photography is more than just pointing and shooting. It’s about building connections and creating a comfortable atmosphere for her subjects. “For me, it’s all about connection,” she explained. “I make a conscious effort to interact with the people I’m photographing. Instead of just trying to get ‘the shot,’ I focus on getting to know them, even in a brief moment. That’s what makes my photos stand out and ultimately makes my job easier. Once my subjects are comfortable with me and trust me, I can really get creative and play around while capturing those authentic, candid moments.” This ability to foster trust and rapport is crucial, especially in the fast-paced and sometimes intimidating environment of the fashion industry.
Admiration for Design and Vision
Among the designers she photographed at Milan Fashion Week, Antonio Marras stood out. “I greatly admire Antonio Marras’ designs,” Zoe shared. “I think he is a truly brilliant designer who knows how to expertly blend different patterns and textures in his work. I also appreciate that many of his designs are gender-neutral and practical. They’re not overly dramatic or abstract, yet they are bold and delicate enough to wear as a statement.” This appreciation for both the artistic and practical aspects of fashion reflects Zoe’s own multifaceted approach to her craft.
Looking Ahead: Collaboration and Creative Exploration
Zoe is actively seeking to expand her collaborative endeavors. “I’m actively looking for opportunities to collaborate with designers and brands to develop unique lookbook concepts or campaigns,” she revealed. “I love the collaborative aspect of these projects and the chance to bring a brand’s vision to life through my photography.” Her enthusiasm for teamwork and shared creativity hints at exciting projects on the horizon.
Inspired by the European Aesthetic
Having worked across continents, Zoe finds herself deeply influenced by the European aesthetic. “Europe has such a rich culture and a long, fascinating history, especially in the arts and theatre,” she explains. “It’s incredibly inspiring to see how they incorporate those historical elements into the modern world – whether it’s in architecture, painting, the arts, or fashion. There’s a sense of continuity and evolution that I find deeply moving.” This appreciation for history and its influence on contemporary art shapes her own creative vision.
Empowering Women in Photography
Zoe acknowledges the pioneering women who paved the way for female photographers in a historically male-dominated field. “I think we owe a lot to the successful women pioneer photographers who paved the way for us. They’ve demonstrated to the world that women are just as physically capable and creatively gifted as men. In the past, male photographers were more prevalent, largely because we lived in a world framed by the male gaze. Beauty was often judged by men’s standards rather than women’s. However, our world is evolving. Fashion is becoming increasingly genderless, reflecting Susan Sontag’s observation that ‘what is most beautiful in men is something feminine, and what is most beautiful in women is something masculine.'”
She believes that being a female photographer offers a unique perspective. “As a female photographer, I believe it gives me a more objective perspective on what constitutes beauty. Without the limitations of the male gaze, we can truly explore the potential of our subjects and capture their essence in a more authentic and nuanced way.” This perspective allows her to capture a more diverse and inclusive representation of beauty in her work.
Zoe Lee’s artistic vision, combined with her technical expertise and her ability to connect with people, positions her as a rising star in the fashion industry. As she continues to capture the beauty, energy, and artistry of the world around her, Zoe Lee is undoubtedly a name to watch. Her unique perspective and unwavering dedication to her craft are sure to leave a lasting impact on the world of fashion photography.
Photo of Zoe Lee by Pietro Gusso, other photos taken by Zoe Lee.
