Baobab pioneered the large-scale, multi-wick luxury candle long before maximalist home fragrance became a thing. The Belgian maison, born in 2002 from a trip to Tanzania, has gradually become one of the most covetable names in luxury home fragrance, amassing a fanbase that spans interior designers, fragrance devotees and, yes, the Kardashian household. The kind of brand that earns its place through sheer, undeniable presence rather than noise.
Each candle takes four days to produce, up to six successive layers of wax from Germany, hand-poured into mouth-blown glass from Poland, and fragranced with scents conceived in Grasse the same way a fine perfume would be. The brand even refers to their fragrances as skin scents, a telling detail from a house that takes the olfactory side as seriously as the aesthetic.
Spring-Summer 2026: Under the Sun of Provence
For SS26, titled Under the Sun of Provence, Baobab turns its gaze south — and the result feels less like a product launch than a fully realised world. Lavender fields rippling in the mistral. The ancient Palais des Papes rising over Avignon. Flamingos wading through the Camargue at golden hour. If you’ve ever romanticised the South of France and felt it slip just out of reach, this collection is made for you.
The aesthetic is rich and layered, sunflowers and cypress trees, terracotta and gold, the particular quality of light that exists only in the south of France and in the imagination of people who have been there once and never quite got over it. Baobab has always been adept at building worlds rather than products, and this season they are at their most transportive.
The hero Provence candle carries hand-applied 24-carat gold screen printing drawn from David Hockney’s vivid vision of landscap, iconic Provençal landmarks rendered as luminous, joyful cartography on hand-blown glass. Fragrance-wise, lavandin opens with a breath of the Mediterranean before warm amber settles over everything like a summer evening you don’t want to end. It is, in the best possible sense, exactly what it promises.
The London launch also included a dried flower pressing workshop which felt very on brand. This is a house that understands atmosphere.
The Spring-Summer 2026 collection is available now at baobabcollection.com and selected stockists.
