Credit: @haileybieber on Instagram
Much like fashion, makeup trends have a way of cycling back into the spotlight, often with a fresh twist. These trends, once considered old, get a rebrand on platforms like TikTok and Instagram, captivating beauty enthusiasts everywhere.
In 2023, the ‘latte‘ makeup trend took over social media, inspiring a bronzy and effortlessly chic look reminiscent of its namesake beverage. Described as milky and warm, this trend became a go-to for those seeking a cozy yet sophisticated appearance.
But as the season shifts, so do the trends. Enter ‘island girl’ makeup, the latest sensation taking BeautyTok by storm. This makeup look channels a subtle, tanned glow that mimics the just-back-from-the-beach complexion. The trend has rapidly gained traction on TikTok, with over 10.5 million posts dedicated to recreating this luminous, radiant aesthetic. As the trend continues to grow, it’s clear that glowing skin is in this season.
In this article, we’ll guide you on the best products to achieve this glowy look without spending hours under the sun.
Serum
A radiant makeup look starts with a healthy, hydrated base. Proper skincare is essential to achieving that sought-after glow. After cleansing, the next step is hydration. The Josie Maran Argan Milk Hydrating Face Serum, available on QVC, is an excellent beauty product for this purpose. The serum is formulated with argan milk microdroplets, which are easily absorbed into the skin, leaving it softer, smoother, and deeply hydrated. The exclusive set includes a mega-size serum and a travel-size bottle, ensuring that your skin stays hydrated all year long. To use, shake the bottle well and apply one to two pumps to your face, neck, and décolleté after cleansing. This step will prep your skin, making it a flawless base for dewy makeup.
Bronzer
To truly capture that sun-kissed glow, bronzer is your best friend. Channeling the Y2K aesthetic that’s making a comeback, bronzer can be applied liberally to the face, neck, and décolleté à la Mean Girls’ Gretchen Wieners. This adds warmth and dimension to the skin. Charlotte Tilbury’s Beautiful Skin Sun-Kissed Glow Bronzer is a classic option for a natural, matte finish. For those who prefer a dewy look with a hint of shimmer, e.l.f’s Halo Glow Contour Beauty Wand gives a radiant finish that’s perfect for achieving the island girl look. Apply bronzer to the areas where the sun naturally hits your face—cheeks, forehead, and the bridge of your nose—for the best results.
Highlighter
For last year’s Louis Vuitton pre-fall men’s fashion show in Hong Kong, renowned makeup artist Pat McGrath channeled the essence of Hawaiian surfers to create a bronzy look for the models. The focus was on healthy, glowing skin, with makeup applied so subtly that it was almost undetectable. McGrath used the balm end of her Skin Fetish Highlighter and Balm Duo to add a touch of shine to the models’ lids, giving them a natural, healthy vibe. This product is ideal for those looking to achieve a similar effect. Apply it sparingly to keep the look soft, enhancing your skin’s natural beauty without overpowering it.
Blush
No island girl makeup look is complete without a pop of blush. This finishing touch adds a fresh, youthful glow to your cheeks, reminiscent of a day spent in the sun. Taking inspiration from Hailey Bieber’s ‘Aperol spritz’ makeup trend, opt for an orange blush. This shade is excellent for enhancing a tan and adding warmth to your complexion. If you have cool undertones, choose an orange blush with blue undertones. Warmer skin tones will benefit from warmer shades or coppery hues. Start light and build up the color gradually to achieve the most natural look. If orange isn’t your style, peach or coral blushes are great alternatives that will still give you that coveted glow.
