In the jet-set fast world of beauty, knowing which trending makeup products are truly worth it can be a tad tricky. With product launches every other week, and new makeup brands popping up (hello there, Balmain Beauty 2024!), sometimes we just want to load our cart with everything.

But which beauty products are really worth our hard-earned cash? Here’s where the internet sets ablaze with fashionistas scrambling to find the dupe. But are all dupes made the same? Here’s our ultimate lowdown on the best makeup dupes on the market.

1. Chanel Vamp Lipstick Dupe

The internet went wild in the last three months, with over 2500% more bargain-finders searching for this classic twist on a Chanel classic. Let’s get down to business, because finding a replacement to this icon is no easy feat.

First off, let’s open our fashion history books to the year 1994. Chanel just launched the Vamp nail varnish (also known as Rouge Noir), a pioneering shade of dark, moody, red wine lacquer that instantly brought goth glamour to the catwalks. The colour was a resounding success, becoming one of Chanel’s best-sellers with a whole range of products dedicated to it, from lipsticks to eyeshadows.

Fast-forward to now, and the gothic look is still kicking off, especially after all the vampy lips spotted at Paris Fashion Week this October. If you want to sport the classic, Chanel’s Rouge Allure in Rouge Noir is your match. Looking for a Chanel Rouge Noir lipstick dupe but don’t want to compromise on quality or that trademark colour? We think there’s only one close match, and it’s got to be MAC’s Matte Lipstick in Diva shade.

The real deal:

Chanel Rouge Allure – Rouge Noir – 109 – £37

The dupe steal:

MAC Cosmetics – Matte Lipstick – Diva – £22

2. MAC Costa Riche Eyeliner Dupe

With TikTok going crazy for MAC’s Costa Riche, it’s no wonder searches have spilled onto Google, with +1028% more searches for this all-time favourite eyeliner this autumn. But what’s so special about this coveted eyeliner?

Loved by makeup artists and beauty fanatics all over the world, MAC Costa Riche Eyeliner needs no introduction. This sultry golden brown eye kohl is soft, highly pigmented and gives you enough time to smooth it into a smudgy, smokey or precise cat eye look before it dries. Finding a MAC eyeliner dupe is not going to be easy. But here’s our take on the best alternatives on the market.

When it comes to MAC dupes, NYX often reigns supreme. And if you’re looking to add a touch of warm chocolatey glam to your eyes, look no further than NYX’s Epic Wear Eyeliner in Burnt Sienna. However, whilst the colour is spot-on, it’s worth noting that if you’re after the smudgy look, this eyeliner is not as smooth as MAC’s. Want the smudge? Made by Mitchell’s All Smudge No Budge Liner in Make a Toast is a great MAC Costa Riche eyeliner dupe that’s super smokey.

The real deal:

MAC Eye Kohl – Costa Riche  – £18.50

The dupe steals:

NYX Epic Wear Waterproof Eyeliner in Burnt Sienna – £7, Made by Mitchell All Smudge No Budge Liner – Make a Toast – £10

3. Makeup By Mario Ethereal Eyes Eyeshadow Palette Dupe

In the last couple months, plenty of you have been searching the web for a Mario Ethereal Palette dupe (+425%), and we can totally see why! With 12 warm autumnal shades ranging from soft suede to metallic brown,this is the makeup palette for winter glamour. Not heard of Makeup by Mario? Here’s all there is to know:

Launched in 2020, Makeup By Mario might be relatively new on the scene, but the makeup artist behind it has been a regular fixture in the world of beauty and fashion for decades. Best known for popularising the contour trend, Mario Dedivanovic is one of Kim K’s go-to makeup artists, so it’s no surprise the internet is going wild for his products, especially the Ethereal Eyes Palette.

But fashionistas online have spoken: they want the dupe. We have scoured social media (so you don’t have to!) and the best Ethereal Eyes Eyeshadow Palette dupe is…Korea’s favourite beauty brand Dasique and their stunning Shadow Palette in Autumn Breeze. The swatches have similar colours and a high-shine finish, for half the price.

The real deal:

Makeup By Mario Ethereal Eyes Eyeshadow Palette – £68

The dupe steal:

Dasique Shadow Palette – Autumn Breeze – #10 – £34.90

4. Charlotte Tilbury Supersize Me Dupe

Charlotte Tilbury products have been duped plenty-a-times, but recently, many of you have been searching for Charlotte Tilbury Supersize Me dupes (with a lip-smacking 325% more searches in the last months). Here’s why the Supersize Me Lip Cheat Liner is so revered:

First off, let’s talk about Charlotte Tilbury’s most-loved lip pencil shade: Pillow Talk. This nude-pink shade has been gracing the pouts of many Hollywood stars, and reportedly Emma Roberts is a huge fan. Why do we love this product? If a fuller pout is what you’re after, the Supersize Me Lip Cheat does the trick. And if you’re after the ‘no makeup makeup’ look, then Pillow Talk’s your BFF.

But there’s a dupe that has been on everyone’s lips, and we can see why: it’s creamy soft, just like the real deal, gliding over our pouts smoothly, adding that extra volume we crave. It’s the Milani lip liner in shade 140, Desert Rose. This Milani Charlotte Tilbury dupe doesn’t just get the texture right, it nails the Pillow Talk colour too! But there’s another contender on the market, a Kiko Charlotte Tilbury dupe: the Creamy Colour Comfort Liner in shade 301.

The real deal:

Charlotte Tilbury – Supersize Me Lip Cheat Lip Liner – £21

The dupe steals:

Milani – Understatement Lip Liner – Desert Rose – #140 – £11.50, Kiko – Creamy Colour Comfort Liner – #301 – £6.99

5. Giorgio Armani Foundation Dupe

No list would be complete without a foundation dupe. And after searching the web, we know you’re all keen for a Giorgio Armani foundation dupe (+200% searches in the last 3 months). Here’s what makes this Armani’s foundation top-notch, and how you can bag the next best product!

Giorgio Armani’s Luminous Silk Foundation is a multi-award winning product that’s been a celeb favourite for years. Renowned for its silky, lightweight, glowy finish, this foundation doesn’t just cover imperfections, it also provides all-day hydration. It’s going to be hard to beat, but we think we found a match.

Enter L’Oreal’s True Match Healthy Luminous Foundation. This dupe for Giorgio Armani Luminous Silk Foundation not only brings the glow, it also packs a moisturising punch thanks to its 40% pure water all-day hydration formula packed with Vitamin E and C.

The Real deal:

Giorgio Armani – Luminous Silk Foundation – £45

The dupe steals:

L’Oreal True Match Healthy Luminous Foundation – £13.99

Words by #GabriellaGasparini