Set to drop exclusively at Dave’s Shaftesbury Avenue location on March 5th, this 250-piece collection is as hot as the franchise’s infamous “Reaper” spice level.
Certified Letter Boy, known to his clients as Pablo Gutierrez, has made a name for himself with his distinctive fine-line artistry, attracting a clientele that includes icons like David Beckham, Central Cee, Rick Owens, and Bugzy Malone. With an 18-month waiting list, Gutierrez is a major force in the world of contemporary tattooing. Now, he’s translating his unmistakable style into fashion with a sizzling hot range that embodies both art and heat.
The Certified Letter Boy x Dave’s Hot Chicken capsule consists of hoodies, t-shirts, and caps, each featuring an exclusive design by Gutierrez. The centerpiece of the artwork is his infamous Grim Reaper, this time looming over a flaming cauldron of Dave’s signature hot chicken. The macabre-meets-culinary imagery ties together the thrill of extreme spice with the intensity of getting inked.
This collaboration is not just about fashion, it’s about culture. With celebrity fans including Samuel L. Jackson, Usher, investor Drake, Dave’s Hot Chicken has taken the fast-food world by storm. Pairing its rebellious, high-heat identity with Gutierrez’s streetwise aesthetic creates a must have collection.
The collection will be available exclusively at a pop-up event at Dave’s Hot Chicken Shaftesbury Avenue on March 5th at 6:30 PM. With only 250 pieces up for grabs, fans will need to act fast before the collection disappears.
The price points make this drop even more exciting – each item costs the same as a Dave’s meal, making high-fashion streetwear more accessible than ever:
- DHC x CLB Cap: £12.49 (equivalent to a Dave’s 1-3 meal)
- DHC x CLB T-shirt: £15.78 (same as a Dave’s 1-3 meal + soft drink)
- DHC x CLB Hoodie: £18.18 (same as a Dave’s 1-3 meal + top-loaded shake)
To sweeten the deal, lucky customers who score an item from the collection will also walk away with a free hot chicken meal.
Speaking about the collaboration, Certified Letter Boy said: “Dave’s Hot Chicken’s ‘Reaper’ is their hottest flavour—you even have to sign a waiver just to eat it. That felt like the perfect visual metaphor for this collab. Before people get tattooed, they usually get a little stressed, and they have to sign a waiver too. It’s a whole experience. I actually ate the ‘Reaper,’ and trust me, it’s no joke.”
Gutierrez also emphasised the authenticity of the partnership: ““I love a collaboration that feel a little unexpected. The world is full of collabs no one asked for, just for the sake of it. This one felt fun and different. I’m really grateful to be working with Dave’s—it’s a powerhouse brand that’s set to take over the chicken scene worldwide.”
Location: Dave’s Hot Chicken, 40 Shaftesbury Avenue, London
Date & Time: Wednesday, March 5th, from 6:30 PM
Availability: While stocks last
For fans of tattoo culture, streetwear, and seriously good chicken, this is one drop you won’t want to miss. Get ready to cop some heat—both in fashion and flavor.
