Image Source: Vitaly Gariev, Unsplash
Nothing makes a statement quite like a cinematic moment, whether it’s in an Academy Award-winning movie or a dramatic new fashion house. Both industries inspire each other in remarkable ways, where costume, color, and atmosphere are also stars of the show.
Emerging film and fashion studios can harness the power of dramatic cinematography to craft profound brand stories that connect early on. Coupled with the accessibility of social media, even the smallest studios can leave an impression that competes with major brands.
Let’s take a deeper look at these emerging trends.
Blending Photo and Film
Rather than viewing video production as a medium that transcends the limits of photography, emerging studios are using it to tell authentic multimedia stories across marketing channels, from Instagram to interactive websites. This approach marries video and photo to create immersive brand campaigns that can be saved and shared.
Instagram photos created in a cinematic style allow brands to leverage the platform’s classic photo grid while maximizing reel impact with professional video. For new fashion houses, this blended approach is vital, as print editorials still have undeniable relevance in the industry.
Tampa: A Real-World Scenario
Take, for example, the following scenario of a small Tampa-based fashion label that wants to invest wisely in Instagram marketing.
The label hires a local fashion photographer and a professional video production company in Tampa to create a dynamic multimedia Instagram campaign. The label’s marketing team uses the media to create:
- Fashion show snippets
- Outfit of the day (OFTD) content
- Candid street style photos
- Color stories
- Behind-the-scenes (BTS) reels
As the label gains traction, they decide to work with the video production company to create long-form content for YouTube. This includes a documentary on the emerging brand, detailing the highs, lows, and hard work behind the growth.
Even highlighting the “lows” of the industry, like personal setbacks, sets the stage for bouncing back. The willingness to show vulnerability is what makes storytelling truly authentic.
When Short Films Meet Fashion
Social media is also a platform for extraordinary creative partnerships between fashion labels and film studios. A notable example is the “Lion King” short film series promoting the collaboration between Disney and the French fashion house, Balmain.
The short film, directed by Femi Oladigbolu, features former Balmain creative director, Olivier Rousteing, and 30 local models in South Africa’s Western Cape province. The film, set to the music of “The Lion King,” showcases a vibrant collection of couture.
The social media film series also features interviews with Rousteing, who discusses the profound impact “The Lion King” had on his childhood and creative life.
Communicate a Powerful Statement
Both film and fashion are powerful communicators, and memorable statements take time to craft. What do you want your vision to say?
Take this time to think about the versatility of video for Instagram marketing, multimedia campaigns, and cinematic short films to promote your creative vision.
Nourish your creative mind by keeping up with the latest in bold fashion and filmmaking. Check out our magazine to discover a constant stream of inspiration.
