Do you know what they say about eyes? “They reflect what is in the heart and soul.” We all know how conscious are women when it comes to fine looks. Keeping in view, they opt for several cosmetic items including eyeliners renowned for enhancing the allure of their eyes. Eyeliners are applied over the lash-line to make the eyes look more defined, subtle, dramatic, bold, smoky, or highlighted.
Brands also realize the significance of this small but effective cosmetic item and that’s why they work on its packaging. Companies craft custom eyeliner boxes that showcase this item in an alluring way.
Do you want to know how brands make their eyeliner packaging presentable and attractive? Surely there is more to the process than just making just boxes to pack them. If you’re an entrprenuer seeking success for your cosmetics brand, let us reveal how you can create printed eyeliner boxes that appeal to the eyes!
Step-by-Step Process to Create Attractive Eyeliner Boxes
1. Choose a Suitable Box Layout
Before selecting packaging material or working on its color and design, you need to choose a suitable layout for your box. The reason is that your packaging layout determines the quality of your product display, marketing, and safety. For choosing a box layout, first, you need to decide on the packaging features.
You need to ask yourself, what feature of your packaging you want to highlight the most. Is its texture, colors, product safety and display, unboxing visuals, or what? Based on this data, you can decide on the box layout. The most popular eyeliner boxes based on layouts include:
- Auto Lock Boxes
- Snap Lock Boxes
- Sleeve & Tray Boxes
- Tuck Boxes
- Two Piece Boxes
- Magnetic closure Boxes
2. Select the Right Material
After selecting the box layout, you need to choose a suitable material. Its quality matters a lot as it determines the level of safety and texture of your packaging. Texture is important as it elevates the brand’s market value by adding a premium touch to the boxes. On the other hand, safety is necessary to gain customer’s confidence.
As eyeliners are delicate, you need a material that prevents them from physical damage. However, it also depends on which type of eyeliner product you’re making the boxes for. Is it a luxury, seasonal, exclusive, or new eyeliner product line? Also, what type of printing do you want on your boxes? Based on this data, you can choose from the following popular materials:
- Card Stock
- Kraft
- Rigid
- Corrugated
3. Decide On the Color Scheme
Now when you’ve chosen the box material and layout, it’s time to work on the aesthetics. The first thing to determine is the color of your packaging. It is important in influencing consumer’s minds and attracting them to your products.
Although eyeliner is black and thus, brands mostly go for a combination of white and black color schemes. However, you also need to decide on the intent of choosing colors. For instance, what type of eyeliner product you’re selling? Is it a premium, exclusive, seasonal, or a regular one? What sort of psychological impact do you want to create on your customers? Define target audience and age group as well. Based on the answers, you can choose from CMYK or Pantone color chart.
4. Work on Graphics & Labels
Another packaging process to create appealing aesthetics is creating HD graphics and labels for your boxes. Labels include marketing elements like the brand logo, name, background design, and typescript.
Graphics, labels, and color scheme, all of these elements fuse to give your eyeliner boxes an appealing outlook. To decide on the right graphics and labels, you need to get advice from a professional graphic designer. They understand market trends and also know how to give your brand a distinct appeal by creating unique graphics while being relevant to the audience.
5. Ensure High-quality Printing
The display elements on the boxes can’t work their charm if they are not printed in high quality. Therefore, you need to decide on the right printing methods. For this purpose, you need to know what type of material you’re choosing for your boxes.
The reason is that several printing mediums like aqueous ink, laser, UV, etc. can’t be accepted by every material. Therefore, you’ve to keep this factor in mind while selecting materials for your boxes. Moreover, you also need to know what sort of display outlook you want. Is it vintage, flashy, 3D, or what? Based on the data, you can choose from the following printing options:
- Laser Printing
- UV Printing
- Aqueous Printing
- Foil Stamping
- Flexography Printing
- 3D printing
6. Finishing
Another factor that makes your box’s outlook appealing is finishing. It makes the outlook matte or glossy while the box texture also improves and makes it feel to be touched. Finishing also protects the box surface from water, dampness, and any scratches that can damage the printed elements.
You can also apply finishing like embossing, debossing, gold, matte, or gloss to specific areas of your boxes to create unique and premium outlooks. However, you need to know what sort of outlook you want to create. It could be different for exclusive, gift, premium, and cosmetic display packaging boxes for eyeliner products. You can select from these popular finishing options for the boxes:
- Lamination
- Soft Touch Foil
- Metalized Foil
- Gloss
- Matte
- UV Varnish
- Dispersion Varnish
- Oil Varnish
- Scratch-off Varnish
- Thermal Lacquer
We’ve guided you to the right way to create suitable packaging for your eyeliner products. If you need a reliable packaging partner to deliver you refined custom eyeliner boxes then contact Packaging Mania. Express yourself fearlessly with trendy packaging designs and elevate your brand’s market status.
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Know the step-by-step process of creating exceptional custom eyeliner boxes through this article. To acquire market-driven packaging, contact Packaging Mania NOW.
