The holiday season is approaching, and with it comes gift-giving season! Trendy shoppers will be turning their eyes toward one of the biggest jewelry trends of the year: ear stacking. It involves layering multiple pieces of jewelry all around your ear (you’ve probably seen it on Miley Cyrus and Dua Lipa!). The more eclectic the mix, the better! That’s why it appeals to such a wide range of shoppers, from minimalists to maximalists; there’s something here for everyone.
With the growing popularity of ear-stacking jewelry, retailers have discovered it to be a powerful trend to tap into, especially during the holidays! That means it’s time to offer consumers affordable pieces that cater to their tastes. One of the most popular materials for ear stacking is 925 sterling silver. Sterling silver is known for its durability and accessibility. By stocking a range of silver earrings, from studs and hoops to climbers and cuffs, retailers can attract a broad customer base and drive up those all-important holiday sales.
3 Sourcing Tips for Wholesale 925 Silver Jewelry
Tik tok, to make the most of the holiday shopping season, businesses have to get a move on when it comes to sourcing. Here are some of our favorite sourcing tips to help retailers stay ahead of the game and capitalize on the ear stacking trend in the process:
#1: Identify Trends
Good job; you already know ear stacking is where it’s at this year. By sourcing a variety of earring styles that are perfect for ear stacking, you’ll stay on top of this. These popular styles include ear-cuffs, studs, hoops, and climbers. That way, consumers can play with different looks and layers. The more diverse your stock, the more types of consumers you can capture.
#2: Quality is King
If you want to ensure your customer base trusts you, you have to make sure to source only the highest quality, authentic sterling silver jewelry. Working with a reliable wholesale 925 silver jewelry supplier means you can rest easy when you click the order button. Quality pieces of jewelry are vital when it comes to sensitive ears. Do your homework and partner with a reputable brand to avoid both tarnished skin and tarnished reputation! Only one of those is easy to wash off.
#3: Variety is the Spice of Life
The whole reason consumers are attracted to earring stacks is because it allows for so much customization. If you want to stand out from the competition, you should consider finding the most unique earrings out there. People want to be able to gift one-of-a-kind items that they haven’t seen in a million different places. Consider putting together little ear stack sets to make shopping easier.
Conclusion
Do you feel more ready for the final push of the year? Start sourcing your holiday inventory now to avoid being rushed off your feet in November. We’ve chatted to plenty of our customers and discovered that they’re getting ahead this year to ensure they can enjoy the holidays themselves.