Rising indie-soul collective Nature TV return with their latest single, “Meds,” out today. The track serves as a tantalizing preview of their forthcoming debut album, ‘Unlucky for Some’, arriving May 9th via indie powerhouse Heist or Hit. Known for their seamless fusion of neo-soul textures and indie aesthetics, the band continues to carve out a sound that’s as intoxicating as it is reflective.
“I suppose it’s about drugs,” explains the band. “The healing kind and the social ones, mainly the social ones. Because obviously you should take medicine that helps you, but then lots of people self-medicate with other things. So, is it better to live life with the help of an aid? Or to live in the real world with no help at all? It’s hard to say, but vices can be luxurious and destructive.”
Built on lush, chorus-drenched guitars, tight, staccato rhythms, and a rich palette of minor 7 chords and intricate lead lines, “Meds” captures an unmistakable sway. The song’s soulful pulse contrasts with the band’s natural indie charm, while its poignant, introspective lyricism adds depth beneath its bright surface. At once melancholic and uplifting, it’s a track that lingers long after the final note.
With previous singles earning BBC Radio 1 and Radio X support and landing prime editorial spots on Spotify, Deezer, and Apple Music, Nature TV are rapidly cementing their status as one of the UK’s most compelling emerging acts. Viral moments on TikTok have only added to their momentum, while glowing press from DIY, Dork, Clash, The Line of Best Fit, Brooklyn Vegan, Notion, Ones To Watch, and shoutouts from NME and Billboard further solidify their growing reputation.
Their prowess extends beyond the studio, with a sold-out tour history spanning the UK, US, and Europe. They’ve shared the stage with the likes of Trudy & The Romance and Chappaqua Wrestling, while also making their mark at major festivals including The Great Escape, Wild Paths, ILMC, Toronto’s NXNE, and SXSW.
With “Meds” paving the way for their debut album, Nature TV’s ascent feels unstoppable. Catch them now — before the rest of the world does.
