Online Betting is Changing But Horse Racing Still Rules the Roost

The world of gambling has changed dramatically during the past 20 years. Of course the Internet has revolutionised the way we place bets and there are way more betting markets than ever.


Win, place, each-way, quinellas, exactas, trifectas, doubles, trebles, quadies are fundamentals of horse racing betting and remain in place but you can now find markets on things like ‘match betting’ and ‘winning distances’. Furthermore, a huge area of growth in all betting sports is live ‘in-play’ betting.

It is amazing to think that in the 1990’s you could not place a bet on any sport once it was underway, even the slow burners such as golf and cricket did not have ‘in play’ betting and were excluded. But now you can bet on pretty much anything ‘in running’ and this includes horse racing.


Odds Comparison Tools


Another innovation is the advent of comparison sites. In the same way car and home insurance, electricity supply and flight bookings have become cheaper and give customers choices tailor-made around their needs, odds comparison sites also now offer punters the best deals around.

The introduction of odds comparison sites, showing punters where they can find the best prices on their horses, was swift and straightforward but others innovations, such as free bet sites have gradually evolved and now pledge to bring you the best horse racing offers in addition to guiding you to the online bookmakers which offer the best odds about your bets.

These appraisal sites no longer simply list the merits of each bookmaker. In the backdrop of an ever changing landscape they are responsible for collating the constantly changing number and type of free bet offers, bonuses and concessions.

Indeed, the idea of free bets would have been laughed at in times gone by – like the prospect of a European trained horse winning the Melbourne Cup – but they have become commonplace.


Keeping Punters Sweet 


Used as a tool to tempt to new customers, many major firms (and this too has been a European invasion with companies such as bet365 and Ladbrokes hailing from the UK) also keep punters sweet with free bets issued in exchange for loyalty and as compensation for misfortune – such as a horse losing a race in the stewards room.

In hindsight the only thing that has not changed within this whole gambling world is the popularity of horse racing. The ‘sport of kings’ is still the king of betting sports and that’s despite bookmakers pushing all sorts of alternatives in our direction – everything from skiing to handball, eSports to squash and surfing.

Fear not, there are free bets and betting advice readily available for all of these but with horseracing being so popular the ‘market forces’ scenario comes into play meaning bookmakers need to offer the most competitive odds and offers making this a golden time to be a horse racing punter. You might disagree, time will tell.

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