Whether you’re looking to make a name for yourself or you’re already established, London is a thriving hub for artists.
When creating an art exhibition, it’s essential that you engage in effective promotion so that you can attract visitors, generate buzz, and even secure commissions and sales.
So, if you’re preparing to launch an art exhibition, then here are five tips for promotion that can help you see success.
1. Leverage Social Media
We live in an age in which social media dominates our daily lives, and this makes it an excellent tool for promoting your art exhibition.
More and more audiences are using social media to find interesting things to do on an evening and weekend, so having a strong presence on a variety of platforms is essential.
And, when you focus on image heavy platforms such as Instagram, you’ll be able to entice visitors to your gallery by giving sneak peeks of your work.
2. Embrace Digital Marketing
Digital Marketing is one of the best ways to get information about your business or event out into the world.
From investing in pay per click marketing, to ensuring your exhibition has a dedicated webpage on your site, there are a number of digital marketing strategies that can help you to succeed.
And, if you’re looking to attract locals to your exhibition, then it’s important that you invest in strategies like local SEO. Experts such as the Local London SEO Agency Maratopia can help you to craft a strategy that helps you attract to your community.
3. Collaborate with Local Art Networks
London is home to a wide range of art networks that can help you to promote your exhibition and provide you with support on your artistic journey.
You can even collaborate with other artists to create a group exhibition. This can encourage a greater number of visitors, and with that, even more potential lovers of your work.
Make the effort to promote the work and exhibitions of other artists as this can help you to form strong relationships where they return the favour.
4. Host an Opening Event
When it comes to your exhibition., a well planned opening night can be key to your overall success.
It can not only help you to create a buzz around your work among artistic networks, but encourage ordinary visitors to spread the word among their friends and family.
When putting together your guest list, invite key figures in the artistic world, including buys and gallery owners. It’s also important to splash out on refreshments to make sure everyone feels welcome.
5. Engage with Local Businesses
London is home to a vast number of local businesses, and connecting with these can help you to promote your exhibition.
Whether you visit them in person, or contact them through online spaces such as LinkedIn, they can be valuable community allies.
If they’re a business that sees a lot of traffic, or often advertises local events, such as cafes and bookshops, then you could ask them to put up a flyer for your exhibition.
Have you promoted an art exhibition in London? Share your tips and tricks for success in the comments below!
