The Role of Mobile Apps in the Future of the Gambling Industry
The gambling industry continues to grow and alongside technology, it continues to develop and get better. Almost 3 decades ago, the casino industry made its presence felt on the internet and since then, so many things have changed.
It wasn’t exactly easy for people to move their gambling activities online back in the day. Today, however, is a different story because people are more comfortable doing this. Technology made the internet quite a safer place for online activities and transactions including gambling.
Online betting has grown so much and we can see how much gambling companies are also getting involved in sports. Many of them would sponsor sports events like the IPL and VIVO. They would also sponsor famous athletes like how Chris Gayle and 10CRIC have partnered up.
What’s becoming more apparent, however, is that the mobile sector of the gambling industry is becoming more popular than ever. Today, people can easily look for the best online casino app for Android and iOS. The mobile market has exponentially grown that many gambling companies are starting to give it more attention.
How Apps Are Changing the Way People Gamble
When mobile gambling started, it was mainly about how gambling sites are mobile-browser friendly. Mobile internet back then was about mobile browsers but things changed when modern smartphones came out like the iPhone and Android devices.
The availability of these modern smartphones didn’t immediately lead to people shifting to mobile devices. For a while, mobile gambling was still about playing on mobile browsers. It was only over the last few years when mobile apps became the more preferred option of many.
Today, many gambling companies are starting to release their native apps that focus on offering their services to the mobile market. It just makes a lot of sense for many businesses including gambling companies to give the mobile market some attention.
It is estimated that there are already around 4 billion smartphone users worldwide and this number is still expected to grow. The number of mobile internet users is also expected to continue to grow even if it’s already at around 92 percent of the entire mobile population.
The United Kingdom has the biggest online gambling market and according to reports, this country has over 36.6 million mobile gamblers in 2018. According to the Gambling Commission in Great Britain, 33.6 million of these remote gambling customers are active.
Today, it’s no longer enough for gambling companies to have a mobile browser-friendly website. Many gamblers now prefer downloading a mobile app whether they want to play casino games or place bets on any sport. It’s just easier to do such activities with just a few taps instead of having to pull up their phone’s browser and go to a certain website.
Why Gamble Mobile?
Convenience is the main answer to this question. Many gamblers resort to gaming and gambling with their mobile device because it’s quicker and sometimes simpler. Thanks to smartphones, they can play a casino game or place bets online anywhere they are and anytime they want.
Many also prefer the use of betting apps because of living betting. Back then, this was something inconvenient for sports punters as live betting is only doable if they use a betting terminal. Usually, sportsbooks don’t have enough of those terminals, but today, even if they watch a game live, they can place their bets in real-time. In-play or in-game betting is simply more doable these days.
Smartphones and mobile devices like tablets are also now powerful that the quality of the games that people can play on such devices is console-like. Many used to not enjoy mobile gaming, but take a look at the App Store or Google PlayStore and see how much mobile games have improved in terms of graphics and quality.
Online casinos don’t look boring anymore and operators do their best to make their customers’ gaming experience as realistic as they could. Back in the day, only computer users are allowed to play at live dealer tables. Today, however, mobile users can enjoy playing live poker or roulette with other online players who are using a computer or also their mobile device.
The future is today and online gamblers most likely have a casino or betting app on their mobile device. Competition is tough at the moment as there are plenty of gambling apps that players or customers can choose from. Gambling apps compete in terms of features and ease of access.
This is why sports betting apps don’t just really allow punters to place sports bets. Most of them also have casino games available for punters to play. For a better betting experience, many of these apps would also have live streaming of the matches. Many of these gambling operators are continuously developing their apps and we can only expect these apps to get better.