How to effectively use the top social media platforms

Do you have a business or brand and are looking to optimise your different social media accounts to improve your business and gain more traction?

Having you been using social media for a while now and just can’t seem to get your account off the ground?

In recent years, social media has become a massive part of people’s daily lives, be it those who post constantly about their days to their avid followers, or those who are just scrolling through to see what’s new and what’s interesting. Social media has grown incredibly, and the idea of it has matured a lot since Facebook saw its launch all the way back in 2005.

These days, the heavy hitters are Twitter, TikTok, and Instagram, all with incredibly massive user bases and masses of fans. All of these social media platforms have a heavy influence on being viral, having followers, and posting much more visual content. If you are looking to become successful on social media, there are a few things to know before you get started. Here is everything you need to know about the various platforms and how to use them.


Differences between platforms

When it comes to social media and using social media as a business or brand as a marketing tool, there are 3 main social media platforms that one would consider. Twitter, Instagram, and TikTok. All three of these social media platforms have hundreds of millions of users and are massively popular among all of their users. However, they all have different demographics and are suited to different things.

The older of the lot is Twitter, having launched all the way back in 2006. Twitter is a microblogging styler platform where you will mostly find wordy tweets that have a character limit. Next up is Instagram. Also known at the everything platform, Instagram is a place where you can post pictures and videos in a variety of forms and reach an incredibly larger audience. Last but not least there is TikTok. TikTok is the newest social media platform around, but has also quickly found itself being the most popular one too. This short form videos sharing platform allows for you to record, edit, and post videos from your phone for your followers to see. When choosing a social media platform, you need to consider the demographics of each one and which will be better for you based on your target audience.



As mentioned earlier, Twitter is the oldest of the popular social media platforms having launched all the way back in 2006, but has managed to keep its sport at the top of the social media platform with approximately 300 million active daily users.

Twitter is incredibly useful when it comes to marketing your brand or business, as this is where social media marketing saw its start. It is a great place for people to create a professional yet casual voice for their business and get real time feedback from their customers.

If you are not sure how to find success on Twitter, you could try out a service like Twesocial which is an organic marketing service that will handle every aspect of your account to help you grow by finding you the right Twitter followers for your business or brand. All you need to do is provide the content.


Task Ant

Not far behind Twitter, came Instagram in 2011. Today Instagram has over 1 billion active monthly users and is possibly the most popular social media platform around. Instagram is great for marketing because of the fact that the platform has changed over time to accommodate the ever-changing demands of the users. There are so many different features on Instagram meaning that content can be posted constantly throughout the day and no one will think that it is too much.

One of the best ways to get noticed on Instagram is by using hashtags, but sometimes this can get a bit tricky, so you should try out a service like Task Ant. Task Ant will help you find all the best hashtags for your content in order to grow your account.


Tok Upgrade

Having launched only in 2016, TikTok has quickly caught up to Instagram in terms of users and now also has over a billion active monthly users. TikTok is great for those trying to reach a younger generation of people. It is also great for start-up companies or small businesses that don’t have much money in the advertising budget.

If you are wanting to start marketing on TikTok but don’t know what you are doing, TokUpgrade can help. Much like Twesocial, Tok Upgrade is an organic growth service for TikTok and they can help you grow your account by handling everything for you.

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