4 things to avoid doing on TikTok

Are you a business that is new to TikTok and are wondering why you aren’t finding success on a platform that is so big?

Are you stuck in the old ways of traditional marketing and want to know what you should be changing up when you start to use TikTok?

These days, social media has become a massive [part of everyone’s daily lives. It is how we get updates from friends and families, get the latest input from the most popular celebrities, and even get to see all of the products from our favourite stores, but TikTok is that platform that seems to have completely taken the social media world by storm.

TikTok is a short form video sharing platform which allows you to film, edit, and share videos right from your mobile phone. There are so many different trends and challenges that have become incredibly popular on the app from multiple different dance challenges, people using funny voice overs, or even people trying viral recipes. It is incredibly easy to go viral on TikTok if you post the right content. Having followers is one of the most important ways to grow your TikTok account and to get people to notice you, but people often struggle with this because of small mistakes. If you need some help, here is a list of 4 mistakes that you might be making on TikTok.

Trying to reach the wrong audience  

If you are planning on using TikTok to market your brand, you need to consider the fact that it has its own demographic and these are the people you will be marketing to. TikTok mainly reaches teens and tweens, which is a much younger audience than other platforms. Your audience is what makes your account grow the way it should. A good decision would be to search for suitable options for boosting your account and a fully managed growth service like TokUpgrade can give you the answer on how to find the right TikTok followers that will make you famous on TikTok. TokUpgrade is being listed as one of the best services to buy relevant TikTok followers and get followed by your ideal audience.

You should make sure that you know which niche you fall part of before marketing on TikTok. This will help you do a bit of research beforehand and discover what kind of content is best received by that audience.

The wrong types of videos

TikTok is not like the other social media platforms like Instagram and Twitter. With its modern appearance, and fun and easy to use style, TikTok is all about creating content that is unique and authentic and just about you being in the moment. Although, it is very easy to get caught up in posting the wrong kind of content.

Reposting content from Instagram and twitter on to TikTok will never work as those platforms are all about fantastic quality, and selling the most extravagant and magnificent lifestyles. On TikTok, the content that you will find is that of people just having fun and shooting small little videos from their mobile phones without any special equipment.

There is a very quick and easy way to post the “right” videos and this is by following the trends. TikTok is all about community, and by following the trends you place yourself right in the centre of that community.

Hard sell

TikTok is first and foremost a social media platform where people come to be entertained and be social. It is a casual and informal platform, and being authentic is one of the most important aspects of it.

While you can still advertise on the platform, you should do it in a way that you are not just hard selling products to your audience but rather including them into entertaining content that people will enjoy and want to engage with. One of the best things about TikTok is that it can be used to organically market your brand or business, but this will never work if you are just pushing your products.  

Not using hashtags

Last but not least, one of the biggest mistakes you could make as a business on TikTok is not making use of hashtags. Hashtags are an incredible way to reach a much larger audience that falls part of your target demographic and most likely doesn’t follow you yet.

TikTok is a massive platform with masses of videos being posted every minute. It is incredibly easy for your content to be lost in the sea of other posts, and the best way to get noticed in this sea is by using hashtags.