Justin Glaze has stopped worrying about whether his career makes sense on paper, moving from finance to The Bachelorette, content creation, entrepreneurship and now acting. None of it followed the linear path he once expected of himself, but learning to change direction has become one of his greatest strengths.
His latest turn takes him onto a film set for the first time. Glaze will make his acting debut in All for Love, the upcoming holiday romantic comedy led by The Secret Lives of Mormon Wives star Whitney Leavitt. Walking onto set brought a new kind of pressure. He was comfortable around cameras after reality television, but acting demanded something entirely different: putting aside his awareness of the lens, stepping into another person’s perspective and trusting that he belonged among people who had spent years developing their craft.
It is also an opportunity to move beyond the version of him audiences first met on television. Glaze is grateful for the platform Bachelor Nation gave him, but he has no interest in allowing one chapter to define everything that follows.
Away from the screen, that restless creativity takes several forms. Painting gives him a rare chance to switch off, while fashion allows him to experiment with colour, texture and proportion. He has also spent the past year growing LOVE POTION, his canned craft cocktail brand specialising in espresso martinis. Bringing the product from an idea to store shelves has tested his patience and taught him about everything from logistics and regulation to the unpredictable reality of building a physical brand.
For Glaze, these different worlds are more connected than they might appear. Whether he is performing, painting, creating content or developing a drinks company, the motivation is the same: to make something that feels unmistakably his own. In this 15 Questions interview, he discusses the self-doubt that arrives whenever he tries something new, what reality television taught him about being on camera, the challenge of proving himself as an actor and why he is finally learning to embrace uncertainty.
1. What is the first thing you do when you need to quiet your mind?
Usually something creative. Painting has always been a reset for me because it forces me to focus on one thing and tune everything else out. I put some music on and just lock in. So much of my career revolves around being “on,” so I’ve always appreciated moments where I’m able to relax and create for myself. It’s very therapeutic.
2. What is something you understand about yourself now that you completely misunderstood in your twenties?
That I don’t need to have everything figured out. In my twenties, I put a lot of pressure on myself to follow a very linear path and hit certain milestones by certain ages. Now, I realise that some of the best things in my life have come from being willing to pivot. I’ve gone from finance to television, content creation, entrepreneurship and now exploring acting. None of that was part of some master plan, but I think I understand myself better because I allowed myself to explore.
3. Which film or television experience do you wish you could experience again for the first time?
Probably The Bachelorette. It completely changed the trajectory of my life, but while I was living it, I obviously had no idea what was waiting for me on the other side. There was something really unique about being that removed from normal life and fully immersed in an experience.
4. What is a small part of your daily routine that has a surprisingly big effect on your mood?
Working out. It’s probably the most consistent part of my routine, regardless of what else is going on. Even on days when I have a million things to do, getting that time to myself makes me feel much more grounded and productive afterwards.
5. When does self-doubt tend to hit you hardest, and what have you learned to say back to it?
Usually when I’m doing something new. I’m naturally pretty competitive with myself, so I have a tendency to want to be good at something immediately. I’ve gotten better at reminding myself that being uncomfortable usually means I’m growing. Almost everything I’m proud of now started with me feeling like I had no idea what I was doing.
6. What is something people often assume about you that is completely wrong?
Because of my sense of humour and a lot of what I share on social media, I think people sometimes assume I’m pretty unserious. To be fair, I definitely don’t take myself too seriously, and humour is a big part of my personality.
I think people are often surprised by how many different things I’m genuinely interested in and how much depth there is beyond that. I can go from making a ridiculous video to painting for hours, talking business, obsessing over design or having a really thoughtful conversation about life. There are a lot of different sides of me that don’t necessarily translate through a screen.
7. Which emotion comes naturally to you on camera but is much harder to express in everyday life?
I’m not sure I’ve experienced that yet, honestly. I’m still relatively new to acting, and I haven’t had to portray an emotion on screen that I find more difficult to access in my everyday life. If anything, I’m still learning what emotions or parts of myself acting might allow me to explore differently. I think that discovery is part of what excites me about continuing to pursue it.
8. If you could preserve one moment from this chapter of your life forever, what would it be?
Honestly, I think it’s less one specific moment and more this feeling of possibility. I’m at a point where I’m getting to build things that started as ideas in my head—whether that’s LOVE POTION, a piece of art, a video or stepping onto a film set for the first time. There’s a lot of uncertainty in that, but there’s also something really exciting about not knowing exactly where it all leads.
9. All for Love marks your acting debut. What made this particular project feel like the right place to begin, and what were you most nervous about before stepping onto the set?
It felt like the right opportunity because it pushed me outside of what people already knew me for without feeling completely disconnected from my personality. I’d wanted to explore acting for a while, but there’s a big difference between saying you want to act and actually walking onto a set and doing it.
My biggest fear was probably just wanting to belong there. You’re surrounded by people who have spent years developing this craft, and I was very aware that I was the new guy.
10. You first became widely known through The Bachelor franchise. How much did being filmed in such an emotionally exposed environment prepare you for acting, and what did you have to unlearn?
Reality television definitely made me comfortable around cameras and taught me not to freeze just because there are 20 people standing behind one. But acting is almost the opposite discipline in a lot of ways. Reality TV rewards you for being completely yourself, whereas acting requires you to stop thinking about yourself and understand someone else. I had to unlearn the instinct to be aware of the camera and trust the scene instead.
11. Reality television often means being seen as a version of yourself shaped by editing and public opinion. What are you hoping acting will allow audiences to discover about you that they have not seen before?
Reality TV introduced me to an audience, and I’ll always be grateful for that, but it also introduces people to a very specific version of you at a very specific moment in your life. Over time, I’ve become much less concerned with trying to correct people’s perception of me and more interested in showing different sides of myself through the work.
Acting gives me another creative outlet to do that. I’d love for people to see that there’s more range there than they might expect based on where they first met me.
12. LOVE POTION is celebrating its first anniversary this year. What has building an espresso martini brand taught you about yourself that entertainment never could?
Patience and resilience. In entertainment, you can create something and get feedback almost immediately. Building a physical product is completely different. There are things you can control and a hundred things you can’t.
LOVE POTION took years to get from an idea to an actual can someone could pick up in a store. It taught me how comfortable I can be with uncertainty and how committed I am when I genuinely believe in something.
13. Starting a drinks company means balancing creativity with the less glamorous realities of running a business. Which side comes more naturally to you, and where have you faced the steepest learning curve?
The creative side definitely comes more naturally. Branding, storytelling, packaging, content—that’s the fun part for me. But my background before entertainment was in finance, so I’m grateful I have that side of my brain too.
The steepest learning curve has really been the beverage industry itself. You can have a great product and great branding, but then you have distribution, logistics, retail relationships, inventory and regulations. The list goes on. Building LOVE POTION has given me an entirely new appreciation for what it takes to put one little can on a shelf.
14. Men’s fashion is another important creative outlet for you. How has your personal style changed since entering the public eye, and what makes you feel most confident when you walk into a room?
My personal style has definitely evolved over time, but I’ve always been into fashion as another means of expression. I treat fashion the same way I treat art or interiors—it’s another way to play with colour, proportion, texture and personality.
What makes me feel most confident isn’t necessarily wearing the loudest thing in the room; it’s wearing something that feels intentional and completely like me.
15. You are now balancing acting, television, content creation and entrepreneurship. Which part of your identity are you most determined to develop next, and what would make this new chapter feel successful?
Acting and hosting are probably the areas I’m most excited to develop next. For a long time, reality television was the thing people knew me from, but I’ve never wanted it to be the definition of what I do. It was the catalyst.
I see myself as a creator first, whether I’m making a painting, building LOVE POTION, creating content or performing on screen. Success in this next chapter would be having the freedom to keep moving between those worlds and building things that actually feel like they came from me.
For more info on LOVE POTION go to www.drinklovepotion.com
Follow via @justinglaze
Photography Natalie J
