Footasylum has put Nella Rose, GymSkin and Danny Aarons to work as delivery drivers for its 2026 Christmas campaign.The Unsung Hero, which launches today, is a thank you to the people who spend December going from one doorstep to the next while everyone else panic.

They are joined by Harry Pinero, Kaci Jay, PK Humble, Tyrique Hyde and Sammi Eilishi, who make up the rest of Footasylum’s fictional delivery service. GymSkin runs the operation as Head of Aura.

The casting is familiar territory. Between them, the cast covers most corners of British internet fame. Nella Rose presents Catfish UK and won Best Media Personality at the 2022 MOBO Awards. Danny Aarons built his following on football videos, and Tyrique Hyde and Samie Elishi both came through Love Island. Footasylum has spent years turning its YouTube channel into an entertainment arm, with creator series such as Locked In, and several of this cast are regulars. Harry Pinero and Kaci Jay hosted its dating show Tick or Ick, and Danny Aarons appeared in this year’s Pick My Type. GymSkin is the newer name, an Essex creator who started out in fitness content before going viral on TikTok earlier this year.

The idea itself is simple and good humoured. Footasylum pitches drivers as “more reliable than your mates” and “working waaaaay harder than Santa himself”. Plenty of this year’s presents will arrive in a van, handed over by someone on their hundredth stop of the day, and festive advertising rarely gives that person a look in.

As for what is in the parcels: Nike, adidas, New Balance, ASICS, Saucony, Monterrain, Forena, Des Vu, Celebre and Trapstar, across trainers and streetwear, all at footasylum.com