Five tech trends shaping the beauty industry
Over the past couple of decades, beauty has long been associated with wellness and health. There are several beauty brands such as Rihanna’s Fe ty and L’Oreal that have taken the industry by storm.
Also, there have been tech developments that are thriving in the beauty industry, like the one here you might want to know about.
Beauty tech trends have been on the airwaves since L’Oreal announced that it wants to be the number one tech beauty brand in the world. If you are Interested in both tech and beauty, then here are five trends you should up within the industry.
#5. Augmented Reality
Sephora beauty is one of the beauty brands that has embraced technology in its products. It recently launched the Sephora Virtual Artists, which is an app that uses AR in enhancing the online customer experience.
The app uses facial detecting technology, which will position the face of a user. It will then help the customer try on various kinds of makeup such as eyeliner, lipstick shades, and foundation virtually.
According to Sephora, there are more than 200 million shades which are available on the app. It is not the only brand that has put up the try on the app through AR other companies such as Germany’s DM and Garnier have their apps.
#4. Smart Cosmetics tools.
Technology has integrated into your homes with more safer devices that make our daily lives more comfortable. Smart beauty cosmetics devices are also making their way to our homes.
Would you let a mirror rate your dressing or your makeup? If the answer is yes, then Hi-mirror is what you need. The smart mirror was launched in 2016 by New Kinpo group. It is an Alexa voiced controlled mirror that offers beauty advice to its users. The mirror also integrates AI that offers daily beauty recommendations and AR to let you put on makeup virtually.
#3. 3D make-up.
Snapchat and Instagram have given us an array of filters to enhance our looks before we post ourselves on social media.
The concept of filters has led to the introduction of e-makeup, which entails a list of makeups you can download. You can then use them to enhance your digital look. Parisian Ines Marzat is at the forefront of e-makeup. She has her line known as Ines Alpha.
#2. Printed Makeup.
Proctor and Gamble are designing the Opte Wand in 2020. The tech applies little amounts of make-up to hide blemishes or age spots.
It uses a micro camera which takes 200 frames per second. Also, it has a microprocessor that can differentiate between light and dark and a micro printer that applies the makeup. This tech will help cut makeup costs.
#1. Crowd-led innovation.
Millennials want to be part of the production process of most products, including beauty.
Most beauty brands are involving consumers in this process so that they can cater to their needs. Crowd-led innovation is what brands do to keep users in the process.