Social Media Influencers | Micro vs Macro
In a community where anyone could become anything, the Micro and Macro bigshots of Instagram have sure captured the most attention.
Users of all kinds of interest just can’t be shielded from the trendy Kylie Jenners and Kardashians of the world. And we don’t blame them!
As the name suggests, Macro influencers are the big names who work with sick brands. But we’ll get into that in just a moment.
We want to show you the main differences between the two kinds. Their virtues and flaws, and what makes them so special.
We’ll be kicking this party off big-style. And by big, we mean enormous amounts of followers.
These guys are socialites on Instagram. By definition, users with more than 100k followers fall into the category of a Macro Influencer. They also have to have at least a 3% engagement rate.
So anyone with those kinds of numbers is considered to have an insane influence over users. Especially in their own community, which is huge on its own.
You’ll usually find famous singers, YouTubers, and TV-show hosts under this division.
For example, Kylie Jenner and Selena Gomez hold the record of having the fastest posts to reach 1 million likes. Both girls did it in just under 8 minutes! Wow! Talk about macro influencers right there…
View this post on Instagram
View this post on Instagram
These guys usually have teams of people behind their accounts. Whereas Micro influencers ride solo.
The Macro hemisphere is great if you want products or brand exposure. These guys are so influential, the biggest brands in the world decide to work with them!
And we’ll leave you with that information for a bit.
Despite their immense power, these guys do have a downside. A couple of them, actually.
In many cases, they lack real engagement and loyal audience members. That’s not the case with miss Jenner or miss Gomez – but some do.
Plus, campaigns and sponsorships are very expensive and harder to execute. But if there’s a will, there’s a way!
But now, let’s switch it up and get down to the smaller guys.
In this category, anyone with less than 10k followers is considered a Micro Influencer.
That’s right! That could be you too! And you might think: “well who would want to work with these guys?!”
Many brands, actually.
Micro influencers are usually very visibly on their way to becoming big. From their content and style to the trends they make – some people are just visibly unique. And with that comes a pool of fans on Instagram in 2020.
That very well could be you! But don’t take it from us, take a look! Becoming an instagram influencer is no joke these days. Anyone can do it, and here, you’ll even know how to do it the right way!
But the thing that’s so special about these guys is the loyalty of their audience. Their engagement rate is significantly higher than that is the case with their Macro opponents.
Since these guys are usually so authentic – it’s both easier and cheaper to sponsor them on the platform. Their influence is definitely worth the hype.
The downside is, well, their size. With such a nicely targeted audience and smaller influencer, the reach isn’t going to get outside of that one community. This makes direct sales or even website visits much harder to execute and turn in to good numbers.
It’s a “to each their own” kind of situation with both of these guys.
Who’s the Winner?
No one and everyone! The winner is whoever you think is a better fit for your business. If you want to hire an Influencer (which you should, it’s great for business nowadays) – choosing between Micro and Macro could significantly boost your sales.
This, of course, depends on your budget and business practice, etc. Hopefully, this short blog has helped you see these guys from a different point of view!